BLOG

The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

FEATURED POST

Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore helps you streamline operations, automate reorders, and make it easier for buyers to say yes.

READ MORE →
Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)
All posts
Education
Events
Industry Insights
Latest
Member Stories
News
Webinars
Retail store interior with clothing racks and stylish apparel on display. Overlaid text reads: “Why your brand needs a wholesale storefront to scale in 2025 – Key insights for emerging brands looking to expand into wholesale.
Education

Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore...
Read more
Monthly grants and funding opportunities roundup – text-only graphic highlighting available small business funding resources.
Education

5 Grants and Funding Opportunities for Small Businesses This Summer

Looking for funding to grow your business? These 5 open grants offer up to $100K in capital, resources, and mentorship for smal...
Read more
The Folklore dropshipping helps small brands launch on Nordstrom marketplace
News

The Folklore Launches First 8 Brands on Nordstrom Marketplace

The Folklore is proud to announce the official launch of eight dynamic brands on Nordstrom Marketplace through our new dropship...
Read more
A collage of portraits featuring select honorees from The Folklore 50 Africa campaign, including designers, stylists, entrepreneurs, and creatives from across the continent.
Industry Insights

The Folklore 50 Wraps with Bold Stories and Bright Futures Celebrating 50 African Changemakers

The Folklore 50 Africa campaign has wrapped! Over the past few weeks, we’ve highlighted 50 creatives and founders shaping the f...
Read more
African tech entrepreneurs in the fashion industry
News

The Folklore 50 Africa: Entrepreneurs Shaping the Future of African Creativity and Commerce

These five founders are reshaping beauty, commerce, art, and storytelling across the continent—and the world. Meet the entrepre...
Read more
The Folklore 50 Africa: Five African Media Innovators Shaping Global Style and Storytelling
Industry Insights

The Folklore 50 Africa: Five African Media Innovators Shaping Global Style and Storytelling

These five media leaders are reimagining how African stories are told. From print to digital, they’re building platforms that c...
Read more
Collage of African stylists Daniel Obasi, Tee Dosunmu, Bee Diamondhead, Tandekile Mkize, and Amy Zama, recognized as part of The Folklore 50 Africa for their visual storytelling and influence on fashion culture.
Industry Insights

The Folklore 50 Africa: 5 Stylists Defining African Fashion’s Visual Language

These five stylists aren’t just dressing models — they’re crafting bold, culturally resonant narratives through clothing. As pa...
Read more
Collage of African photographers Ruth Ginika Ossai, David Nana Opoku Ansah, Imraan Christian, Karima Maruan, and Maganga Mwagogo, honored as part of The Folklore 50 Africa for their visionary storytelling and visual impact.
Industry Insights

The Folklore 50 Africa: 5 Photographers Capturing Africa’s Creative Pulse

These five photographers are capturing Africa through a bold, self-determined lens — reframing narratives and celebrating the p...
Read more
The Folklore 50 Africa: Change for Good. Five Creatives Shaping a More Equitable African Fashion Future
Industry Insights

The Folklore 50 Africa: Change for Good. Five Creatives Shaping a More Equitable African Fashion Future

These five changemakers are proving that fashion can be a force for good. Through mentorship, artisan empowerment, sustainable ...
Read more