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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

The Folklore 50 Africa: Entrepreneurs Shaping the Future of African Creativity and Commerce
Industry Insights

The Folklore 50 Africa: Entrepreneurs Shaping the Future of African Creativity and Commerce

These five founders are reshaping beauty, commerce, art, and storytelling across the continent—and the world. Meet the entrepre...
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The Folklore 50 Africa: Five African Media Innovators Shaping Global Style and Storytelling
Industry Insights

The Folklore 50 Africa: Five African Media Innovators Shaping Global Style and Storytelling

These five media leaders are reimagining how African stories are told. From print to digital, they’re building platforms that c...
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Collage of African stylists Daniel Obasi, Tee Dosunmu, Bee Diamondhead, Tandekile Mkize, and Amy Zama, recognized as part of The Folklore 50 Africa for their visual storytelling and influence on fashion culture.
Industry Insights

The Folklore 50 Africa: 5 Stylists Defining African Fashion’s Visual Language

These five stylists aren’t just dressing models — they’re crafting bold, culturally resonant narratives through clothing. As pa...
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Collage of African photographers Ruth Ginika Ossai, David Nana Opoku Ansah, Imraan Christian, Karima Maruan, and Maganga Mwagogo, honored as part of The Folklore 50 Africa for their visionary storytelling and visual impact.
Industry Insights

The Folklore 50 Africa: 5 Photographers Capturing Africa’s Creative Pulse

These five photographers are capturing Africa through a bold, self-determined lens — reframing narratives and celebrating the p...
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The Folklore 50 Africa: Change for Good. Five Creatives Shaping a More Equitable African Fashion Future
Industry Insights

The Folklore 50 Africa: Change for Good. Five Creatives Shaping a More Equitable African Fashion Future

These five changemakers are proving that fashion can be a force for good. Through mentorship, artisan empowerment, sustainable ...
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Collage featuring five African beauty founders from The Folklore 50 Africa, including the creators of Arami Essentials, 54 Thrones, R&R Skincare, Skin Gourmet, and Suki Suki Naturals — each known for clean, culturally rooted skincare innovations.
Industry Insights

The Folklore 50 Africa: Beauty Founders Who Are Redefining Ritual and Radiance

Meet five visionary African beauty founders transforming skincare with purpose. From raw, edible formulas to minimalist self-ca...
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Collage of five African interior brands from The Folklore 50 Africa: minimalist wood furniture from Studio Badge, Moroccan candles by Côté Bougie, textile art from Something Good Studio, vibrant chairs by ile ila, and handcrafted ceramics by Jade Paton.
Industry Insights

The Folklore 50 Africa: 5 Brands Reimagining African Interiors

Discover five visionary women-led brands redefining African interiors through furniture, scent, textiles, and ceramics. These c...
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Collage of five influential African menswear designers featured in The Folklore 50 Africa: Lukhanyo Mdingi, Wanda Lephoto, Laduma Ngxokolo, Rich Mnisi, and Ifeanyi Nwune, each celebrated for fusing heritage and innovation in fashion.
Industry Insights

Menswear Designers Reshaping the Narrative

Meet the menswear designers redefining African fashion and masculinity. These five visionaries are using tailoring, streetwear,...
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The Folklore 50 Africa: Accessories Designers Making Statement Pieces
Industry Insights

The Folklore 50 Africa: Accessories Designers Making Statement Pieces

Accessories are taking center stage in African fashion, with a new generation of designers transforming jewelry and handbags in...
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