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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

AI image generation through The Folklore

Introducing The Folklore's AI Product Image and Description Creation Tools

For independent brands, every second and every sale counts. Between managing inventory, marketing, fulfillment, and customer se...
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Black Lives Matter Action Initiative

Empowering Black-Owned Design Brands: BLMAI Returns for Its Third Season with The Folklore and Shoppe Object

The Folklore has partnered once again with Shoppe Object, New York’s leading home and gift trade show, to launch the third seas...
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Skin Gourmet

How Skin Gourmet Is Redefining Clean Beauty and Reaching Millions Globally with The Folklore

  In the heart of Ghana, Skin Gourmet is transforming the meaning of clean beauty — one edible skincare product at a time. Foun...
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Example of a conversion rate

Why Knowing Your Conversion Rate is Key to Growing Your Brand

For independent brands, every visitor to your site represents potential growth. But how do you know if those visitors are actua...
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Nordstrom Hispanic Heritage Month Cocktail Event in NYC hosted by The Folklore

Nordstrom x The Folklore Hispanic Heritage Month Cocktail Event in New York City

The Folklore last week partnered with Nordstrom to host a vibrant Hispanic Heritage Month Cocktail Event in New York City along...
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Case Study: How Tribal Eyes Scaled Globally with The Folklore’s AI, Retail Partnerships, and Community

Case Study: How Tribal Eyes Scaled Globally with The Folklore’s AI, Retail Partnerships, and Community

Dr. Ona Utuama, a Houston-based physician turned entrepreneur, founded Tribal Eyes to reimagine eyewear design. What started as...
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Amira Rasool, founder and CEO of The Folklore
Events

ATL Brand Mixer: An Evening of Stories, Ambition, and Bold Ideas

This month, The Folklore partnered with AFRICON to host an ATL Brand Mixer—an unforgettable gathering of designers, founders, a...
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Case Study: How The Folklore Helped NuanceNook Scale Globally & Sell Smarter
Member Stories

Case Study: How The Folklore Helped NuanceNook Scale Globally & Sell Smarter

For small brands across fashion, beauty, wellness, home, kids & baby, and accessories, breaking into international markets ...
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Multi-channel selling through The Folklore

New Marketplace: Sell Plus Size Fashion on Dia & Co with The Folklore

At The Folklore, our mission has always been to open doors for brands to thrive globally. That’s why we’re thrilled to announce...
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