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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

Faire and Shopify Collective on The Folklore's Multi-Channel Selling Platform

Breaking Borders: How The Folklore’s Faire + Shopify Collective Integration Helps Brands Sell Globally

Independent brands everywhere share the same goal — to grow beyond borders. But until now, access to leading marketplaces like ...
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The Folklore Chicago Brand Mixer at Eskell

Inside The Folklore Brand Mixers in Miami, Chicago and CDMX

October 2025 marked another milestone in The Folklore’s mission to empower independent brands through connection, collaboration...
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Woman pouring That Good Good Shea Body Wash on shoulder

That Good Good Shea: From Heritage Skincare to Global Recognition with Nordstrom

For independent beauty founders, scaling from local recognition to global retail often comes with a major challenge—visibility....
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TikTok Shop

Why Selling on TikTok Matters for Independent Brands

In today’s digital age, social media platforms have become powerful tools for brands to reach their target audience. Among them...
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Creative Director of  April & Alex, Didi Akinyelure

How April & Alex Reduced International Shipping Costs by Nearly 40% with The Folklore

For independent fashion brands, international growth often brings one major challenge—high shipping costs. London-based womensw...
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AI image generation through The Folklore

Introducing The Folklore's AI Product Image and Description Creation Tools

For independent brands, every second and every sale counts. Between managing inventory, marketing, fulfillment, and customer se...
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Shoppe Object x The Folklore's BLMAI Is Back To Support Black-Owned Home & Gift Brands

Shoppe Object x The Folklore's BLMAI Is Back To Support Black-Owned Home & Gift Brands

The Folklore has partnered once again with Shoppe Object, New York’s leading home and gift trade show, to launch the third seas...
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Skin Gourmet

How Skin Gourmet Is Redefining Clean Beauty and Reaching Millions Globally with The Folklore

  In the heart of Ghana, Skin Gourmet is transforming the meaning of clean beauty — one edible skincare product at a time. Foun...
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Example of a conversion rate

Why Knowing Your Conversion Rate is Key to Growing Your Brand

For independent brands, every visitor to your site represents potential growth. But how do you know if those visitors are actua...
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