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Case Study: How Tribal Eyes Scaled Globally with The Folklore’s AI, Retail Partnerships, and Community

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Case Study: How Tribal Eyes Scaled Globally with The Folklore’s AI, Retail Partnerships, and Community
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Dr. Ona Utuama, Founder of Tribal Eyes

Case Study: How Tribal Eyes Scaled Globally with The Folklore’s AI, Retail Partnerships, and Community

Dr. Ona Utuama, a Houston-based physician turned entrepreneur, founded Tribal Eyes to reimagine eyewear design. What started as...
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ATL Brand Mixer: An Evening of Stories, Ambition, and Bold Ideas
Events

ATL Brand Mixer: An Evening of Stories, Ambition, and Bold Ideas

This month, The Folklore partnered with AFRICON to host an ATL Brand Mixer—an unforgettable gathering of designers, founders, a...
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Case Study: How The Folklore Helped NuanceNook Scale Globally & Sell Smarter
Member Stories

Case Study: How The Folklore Helped NuanceNook Scale Globally & Sell Smarter

For small brands across fashion, beauty, wellness, home, kids & baby, and accessories, breaking into international markets ...
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Multi-channel selling through The Folklore

New Marketplace: Sell Plus Size Fashion on Dia & Co with The Folklore

At The Folklore, our mission has always been to open doors for brands to thrive globally. That’s why we’re thrilled to announce...
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Retail store interior with clothing racks and stylish apparel on display. Overlaid text reads: “Why your brand needs a wholesale storefront to scale in 2025 – Key insights for emerging brands looking to expand into wholesale.
Education

Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore...
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Monthly grants and funding opportunities roundup – text-only graphic highlighting available small business funding resources.
Education

5 Grants and Funding Opportunities for Small Businesses This Summer

Looking for funding to grow your business? These 5 open grants offer up to $100K in capital, resources, and mentorship for smal...
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The Folklore dropshipping helps small brands launch on Nordstrom marketplace
News

The Folklore Launches First 8 Brands on Nordstrom Marketplace

The Folklore is proud to announce the official launch of eight dynamic brands on Nordstrom Marketplace through our new dropship...
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A collage of portraits featuring select honorees from The Folklore 50 Africa campaign, including designers, stylists, entrepreneurs, and creatives from across the continent.
Industry Insights

The Folklore 50 Wraps with Bold Stories and Bright Futures Celebrating 50 African Changemakers

The Folklore 50 Africa campaign has wrapped! Over the past few weeks, we’ve highlighted 50 creatives and founders shaping the f...
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African tech entrepreneurs in the fashion industry
News

The Folklore 50 Africa: Entrepreneurs Shaping the Future of African Creativity and Commerce

These five founders are reshaping beauty, commerce, art, and storytelling across the continent—and the world. Meet the entrepre...
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