Multi-Channel Analytics: The Folklore’s New Dashboard for Smarter Brand Insights

For independent brands, knowing where your growth is coming from is half the battle. Between managing multiple platforms, social channels, and retailers, it’s easy for performance data to feel scattered and overwhelming.

That’s why The Folklore launched Multi-Channel Analytics — a powerful new dashboard that gives brands a single, clear view of how their products perform across every connected sales and marketing channel.

From impressions and engagement to orders and revenue, it’s everything you need to measure performance and make smarter, faster business decisions — all in one place.

The Challenge: Too Many Channels, Too Little Visibility

Most independent brands sell on multiple marketplaces and social platforms — like Faire, Pinterest, TikTok Shop, and Google Shopping — while also running their own store.

But with each platform using different metrics, analytics tools, and dashboards, it’s hard to see what’s really driving performance.

As a result, many small teams spend 10+ hours each week pulling data from separate dashboards, exporting spreadsheets, and trying to piece together their performance story.

Multi-Channel Analytics changes that by centralizing all your data into one easy-to-read dashboard — cutting reporting time by up to 80% and eliminating the need for multiple tools or logins.

The Solution: One Dashboard for Every Channel

Multi-Channel Analytics connects directly to your marketplaces and sales channels, aggregating daily data to show:

• Impressions – how often your products are seen across platforms.

• Engagement – likes, saves, pins, or adds to cart that signal customer interest.

• Product Page Clicks – total visits from search or social to your product listings.

• Orders & Units Sold – performance pulled directly from The Folklore, Faire, and other connected storefronts.

• Revenue Insights – gross sales, discounts, refunds, and net revenue per channel.

Each section is organized by Top Channels, Product Overview, Sales, and Revenue, giving you instant clarity on what’s working — and what’s not.

And because The Folklore invests its own ad spend to drive traffic across global platforms, brands using Multi-Channel Analytics gain an average of $1,200 per month in Equivalent Ad Value (EAV) — visibility that would otherwise cost thousands in paid ads.

How It Works

1. Connect Your Channels
   The dashboard automatically syncs data from The Folklore, Faire, Shopify Collective, Pinterest, TikTok Shop, Google Shopping, Etsy, and more — ensuring every touchpoint is accounted for.

2. View Key Metrics Instantly
   See your top-performing products, channels, and campaigns at a glance with daily-refreshed metrics, helping you make decisions in real time.

3. Drill Down by Channel
   Click any channel to open a detailed view with channel-specific KPIs — including engagement rates, page views, and conversions — so you can understand exactly what’s driving results.

4. Measure Real Value
   The dashboard calculates your Equivalent Ad Value (EAV) — showing how much organic exposure your brand is gaining through The Folklore’s network, equivalent to $1,200+ in monthly marketing value.

Why It Matters for Independent Brands

Independent brands deserve the same level of insight as major retailers — without needing a data team or complex analytics tools. 

With Multi-Channel Analytics, you can:

• Track performance across every connected marketplace in minutes, not hours.

• Identify top-performing products and channels to prioritize what drives revenue.

• Save 10+ hours a week on manual reporting and data collection.

• Visualize marketing value and ROI across paid, earned, and organic channels.

• Plan smarter campaigns and inventory using clear, actionable insights.

It’s analytics built for simplicity — no spreadsheets, no exports, just clarity.

The Future of Smarter Brand Insights

With Multi-Channel Analytics, The Folklore continues its mission to help independent brands grow globally by combining visibility, commerce, and data into one seamless ecosystem.

By turning complex cross-channel data into actionable insights, brands can now make faster, smarter, and more confident decisions — whether that’s optimizing marketing spend or identifying which channels convert best.

Because understanding your performance shouldn’t be complicated — it should be empowering.

Start Tracking Your Growth Today

Gain a clear view of your performance and make smarter decisions with Multi-Channel Analytics.

Join The Folklore and see how your brand performs across every channel — from traffic to sales.

To learn how The Folklore can support your brand, sign up for a free trial today or book a demo call.