Frequently Asked Questions

The Folklore is an all-in-one global platform helping brands sell everywhere, market smarter, and save time and money.

Our simple technology helps brands sell across top consumer and wholesale marketplaces, social platforms, and search engines in seconds—without managing multiple accounts. From one dashboard, brands can fulfill international orders with discounted shipping, saving an average of $2,000 and 100 hours each month.

The Folklore’s AI-powered tools make marketing and retailer outreach effortless. Create product and campaign photos, SEO-friendly descriptions, and social captions in seconds. Plus, access thousands of verified retail buyer contacts and send personalized AI-written emails instantly.

Beyond technology, The Folklore connects founders with a global community, expert education, and the tools to confidently expand worldwide. The Folklore gives small brands the visibility, efficiency, and support once reserved for big ones—helping them scale faster and succeed on their own terms.

The Folklore is designed to serve small consumer goods brands that sell products across men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, kids & baby, pets, novelty, and other lifestyle categories. If you are thinking about starting a brand or have already launched a brand in these industries, this is the community for you.

The Folklore was founded in 2018.

Amira Rasool is the Founder and Chief Executive Officer of The Folklore.

Please visit our Contact Page for information about how to get in contact with us.

For all brand related inquiries, please email membership@thefolklore.com

For all press related inquiries, please email press@thefolklore.com

For all inquiries about The Folklore Shop, please email shop@thefolklore.com

For all other inquiries please email contact@thefolklore.com

Members can sign up for one of our three subscription plans and then have access to login to our technology portal. Our tech platform provides access to all of our solutions, member benefits, and community resources.

Joining The Folklore provides a range of benefits that will help emerging brands. You can find the full list of features here and key benefits below:

• Multi-Channel Selling
• Multi-Channel Analytics
• Retailer Connect
• Smart Ad Promotion
• Product Content Creator
• Social Media Content Creator
• Global Storefronts
• Discounted Global Shipping
• Vetted Talent Sourcing
• Community & Resources

Brands can join The Folklore in three simple steps:

1. Register a username and password
2. Select membership plan
3. Complete self-service onboarding form

The Folklore offers different pricing tiers depending on the level of service, features, and the needs of the brand. The three different membership options are below and you can view specific features that come with each plan on our pricing page:

The Folklore Essentials: $39/monthly (billed quarterly at $117) or $375/annually – Perfect for small businesses that need essential tools to manage operations, grow business knowledge, and build network

The Folklore Plus: $79/month (billed quarterly at $237) or 759/annually – For brands looking for powerful tools to boost visibility and are looking for more hands on support.

The Folklore Premium: $149/month (billed quarterly at $447) or $1,429/annually – Invite only for small businesses who are further along in their journey and are accepted to sell on premium marketplaces

Members who opt for an annual membership save 20% on the total cost of their subscription.

The Folklore offers a 7-day free trial period for our Essentials and Plus plans to test out the platform and our resources. To start your free trial register on our join page, then enter your card details. Your card will not be charged until after your 7 day free trial.

You can cancel at any time before your 7 day free trial is up by emailing brands@thefolklore.com.

We charge transaction fees when orders, services, or shipping labels are processed on our platform. Transaction fees vary based on the plan you are on and are deducted from the net cost (ex: order total - shipping - taxes) of transactions.

Transaction fees are automatically deducted from any payouts before money is sent to brands.

Transaction fees:

• 6% Consumer Storefront Order Transaction Fee
• 2.5% Wholesale Storefront Order Transaction Fee
• 5-6% 3rd-Party Marketplace Order Transaction Fee
• 10% Shipping Label Creation Fee – only when using our discounted shipping rates for things other than processing orders

Brands must be invited to join our invite only plans. We evaluate brands based on the maturity of the business and the goals they are looking to accomplish. Brands have to first be a Plus member to be considered to upgrade to our invite only plans.

How much your brand contributes to shipping costs depends on the sales channel you’re using. We recommend including some of the shipping cost in your retail and wholesale prices to avoid paying too much out of pocket while still offering affordable shipping for customers.

Here’s how shipping contributions work across different channels:

1. Consumer Storefront

• Customers pay for shipping unless their order qualifies for free shipping (starting at $250 in some countries).
• Brands help cover a portion of shipping costs to keep global shipping rates low.
• Your brand will never pay more than $30 per shipment toward shipping costs.

2. Wholesale Storefront

• Retail buyers cannot be charged for shipping through The Folklore platform.
• If you’d like to bill them for shipping, you’ll need to invoice them directly.
• You can create shipping labels for wholesale orders through The Folklore, but the cost of the label will be deducted from your payout.

3. Third-Party Sales Channels

• Shipping responsibilities vary by platform.
• Before connecting to a new channel using our Multi-Channel Selling feature, review that channel’s shipping policies to understand what your brand will be responsible for.

We send weekly payouts to brands for all orders that have been processed and for which funds have been deposited into our bank account.

Here’s how it works:

• Weekly Payouts: Payments are sent once a week for all completed orders that have cleared.
• Global Coverage: We issue payouts to most countries that the U.S. is legally permitted to send payments to.
• Fee Deductions: Before your payout is sent, we subtract any shipping fees, transaction fees, and any third-party channel fees (if applicable).
• Payout Report: Each time we send a payout, you’ll receive a detailed report showing the full breakdown of your earnings and deductions.