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Our mission is to empower the next generation of brands to better manage their business operations and support their global growth ambitions.
The Folklore is a one-stop-shop for entrepreneurs looking to scale their brands globally. We help brands seamlessly sell across multiple sales channels, save on international shipping, and generate high quality marketing content.
Our software lets brands easily publish products across top global marketplaces, social media, and search engines in seconds without creating individual accounts, and manage and fulfill orders in a centralized dashboard. Brands can create discounted international shipping labels at up to 70% off, and optimize product images and descriptions with AI for higher order conversion.
We serve small to medium size brands around the world, many of which are based in emerging markets—Africa, LATAM, and Asia—as well as emerging brands in the U.S. and Europe. Our technology solutions help brands boost their global visibility, increase their conversion rate, and save money and time navigating cross-border online selling and shipping.
The Folklore’s tools support fashion, beauty, home, kids, pets, novelty, and other lifestyle brands that have global growth ambitions and the drive to match, but have lacked affordable, easy-to-use solutions and the support to propel them forward in this competitive global e-commerce market.
More than offering just technology, we provide brands with access to a global community and educational resources designed to support their business journey from the idea stage through the growth stage. We offer brands the opportunity to grow their network and meet like-minded entrepreneurs through our members only digital channels and global events, while also providing business guides and content.
The Folklore is leading a movement to put the power of global commerce in the hands of small teams with big ambitions.
The community designed to power your business growth.
The destination to discover and shop global independent brands with a purpose.
he key to finding new client leads and managing creative projects.
Amira Rasool is a highly accomplished startup founder, public speaker, and consultant based in Brooklyn, New York. Amira is most recognized for her work as the Founder and CEO of The Folklore, a software company empowering small brands in emerging markets to sell globally through easy-to-use cross-border commerce, dropship, and shipping technology.
Amira’s work with The Folklore has landed her on several prestigious list including Forbes 30 Under 30, Vogue Business 100 Innovators, Black Enterprise 40 Under 40, and Entrepreneur Next Generation Industry Change Makers. Since founding the company in 2018, Amira has raised $6.2 Million in venture capital funding and brokered partnerships with Farfetch, Nordstrom, Macy’s Inc, and other notable global enterprises.
Prior to launching The Folklore, Amira served as a freelance writer and editor for TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD. Her work focused primarily on highlighting Black culture in fashion, music, and art industries.
As a passionate Black history scholar, she earned a degree in African American and African Studies from Rutgers University, and later earned a Master of Philosophy in African Studies from the University of Cape Town. She is a powerful thought leader on topics such as diversity, equity, and inclusion and developing impact-driven businesses in emerging markets.
Showing a deep love, care, and passion for the people we serve and the impact our work is doing to change lives.
Being trustworthy and reliable by taking ownership of commitments and delivering high-quality work on time.
Finding new ways of thinking, learning, and doing that is bold, innovative, and goes beyond traditional methods.
Owning your responsibilities, and the actions you take and decisions you make that result in positive or negative outcomes.
Constantly collaborating and overly communicating with team members to solve problems and achieve company goals.
Go above and beyond requirements and expectations to achieve the highest quality results that you can be proud of.
