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Our mission is to empower the next generation of brands to better manage their business operations and support their global growth ambitions.
The Folklore is an all-in-one global platform helping brands sell everywhere, market smarter, and save time and money.
Our simple technology helps brands sell across top consumer and wholesale marketplaces, social platforms, and search engines in seconds—without managing multiple accounts. From one dashboard, brands can fulfill international orders with discounted shipping, saving an average of $2,000 and 100 hours each month.
The Folklore’s AI-powered tools make marketing and retailer outreach effortless. Create product and campaign photos, SEO-friendly descriptions, and social captions in seconds. Plus, access thousands of verified retail buyer contacts and send personalized AI-written emails instantly.
Beyond technology, The Folklore connects founders with a global community, expert education, and the tools to confidently expand worldwide. The Folklore gives small brands the visibility, efficiency, and support once reserved for big ones—helping them scale faster and succeed on their own terms.
Amira Rasool is a highly accomplished startup founder and public speaker based in Brooklyn, New York. She was inspired to start The Folklore after a trip to South Africa, where she recognized there was no way to easily access the small brands she discovered and loved during her trip online. In 2018 Amira set out to solve that problem.
Amira’s work with The Folklore has landed her on several prestigious list including Forbes 30 Under 30, Vogue Business 100 Innovators, Black Enterprise 40 Under 40, and Entrepreneur Next Generation Industry Change Makers. Amira has raised $6.2 Million in venture capital funding and brokered partnerships with Farfetch, Nordstrom, Macy’s Inc, and other notable global enterprises.
Prior to launching The Folklore, Amira served as a freelance writer and editor for TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD.
She is a powerful thought leader on topics such as diversity, equity, and inclusion and developing impact-driven businesses in emerging markets.
Showing a deep love, care, and passion for the people we serve and the impact our work is doing to change lives.
Being trustworthy and reliable by taking ownership of commitments and delivering high-quality work on time.
Finding new ways of thinking, learning, and doing that is bold, innovative, and goes beyond traditional methods.
Owning your responsibilities, and the actions you take and decisions you make that result in positive or negative outcomes.
Constantly collaborating and overly communicating with team members to solve problems and achieve company goals.
Go above and beyond requirements and expectations to achieve the highest quality results that you can be proud of.
