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Get holiday-ready with five essential steps—from fresh content to smarter merchandising—and see how The Folklore helps brands boost sales and streamline operations for the season.
The holiday season is the most critical sales period for fashion, beauty, and home & lifestyle brands. With shoppers actively searching for gift ideas, limited-edition collections, and seasonal deals, brands that prepare early see the biggest gains. In a recent members-only webinar, The Folklore’s CEO Amira Rasool outlined five key strategies that brands must put in place to maximize revenue, increase traffic, and streamline operations.
Watch the video of the webinar for a deeper look at why each strategy matters — and how much impact it can make on your business. And read below for the key takeaways.
Consumers begin holiday shopping as early as October — and social media is where they discover new brands and gift ideas. That means fashion, beauty, and home brands need fresh, high-frequency content to stay visible, build trust, and drive customers back to their websites or marketplaces.
60% of shoppers discover new brands during the holidays through social media
Posts with holiday themes see up to 3× higher engagement
TikTok and Instagram holiday content increases brand recall by 40%
Consumers are 71% more likely to purchase after seeing products repeatedly across channels (Omnichannel Effect)
Using The Folklore’s AI Social Media Content Creator helps brands:
Post 2–3× more consistently
Save up to 40 hours per month in content creation
Increase engagement by 25–60% during peak gifting months
Improve click-through rate to product pages by 20%
This is crucial when consumers are comparing brands and products for last-minute gifting.
With most holiday shopping happening online, your product listings act as your storefront. Low-quality images or weak descriptions can cost you the sale — even if your product is amazing.
75% of online shoppers say product photos influence their buying decisions
87% of shoppers read product descriptions before purchasing
Google and marketplace algorithms boost listings with keyword-rich, optimized descriptions
Beauty and home categories see a 2–3× increase in search volume during December
Using The Folklore’s AI Product Image & Description Optimizer helps brands:
Improve conversion rates by up to 60% with upgraded photos
Increase organic search traffic by 20–40%
Rank higher for holiday keywords like gift sets, holiday bundles, and limited-edition products
Reduce returns by providing clearer, more detailed product information
Optimized listings = more traffic, better visibility, and higher sales.
Holiday shoppers often buy multiple gifts at once — and many rely on fast, flexible payment methods to manage their budgets.
If your checkout doesn’t offer options like Apple Pay or Buy Now Pay Later, customers simply abandon the cart and buy elsewhere.
50% of Gen Z and millennial shoppers use BNPL during holidays
One-click wallets (Apple Pay, Google Pay) can improve conversion by 30–50%
Offering installment options increases average order value (AOV) by 20–40%
70% of cart abandonment is tied to friction at checkout
With The Folklore Storefront:
Brands reduce cart abandonment by up to 40%
Shoppers spending $100–$300 are far more likely to complete checkout
AOV increases when shoppers split payments across gift items
Cross-border customers convert more when local digital wallets are supported
If you sell apparel, candles, skincare sets, or home décor — these checkout options dramatically boost holiday sales.
Shipping costs influence holiday buying decisions more than almost any other factor — especially as customers shop last-minute and compare multiple brands.
High or unpredictable shipping can kill conversions immediately.
73% of online shoppers decide not to purchase because of high shipping costs
Fast and low-cost shipping increases conversion by up to 47%
Free or discounted shipping is the #1 promotional offer customers respond to during holidays
Brands overspend an average of 20–40% by not comparing carrier rates
Using The Folklore’s Shipping Rates Tool, brands:
Save up to $2,000 per month on domestic + international shipping
Increase checkout conversion by 15–25%
Reduce fulfillment time by up to 2×
Improve customer satisfaction and repeat purchases
For brands selling to international markets (US → UK/EU), optimized shipping rates can make or break the sale.
Your best-performing holiday products are rarely the ones you think — they’re the ones the data reveals.
Merchandising without analytics leads to inventory mistakes, missed opportunities, and wasted ad spend.
Data-driven brands see 2× higher revenue growth
Holiday best sellers can convert 3–5× higher than other SKUs
Product bundling increases AOV by 15–30%
Predicting inventory needs reduces out-of-stock losses by up to $30,000 per season (avg for SMB brands)
With The Folklore’s Analytics Dashboard, brands can:
Feature products with the highest engagement rates
Adjust pricing, descriptions, and imagery based on data
Prioritize channels (TikTok, Meta, search) that convert best
This ensures you're putting your marketing dollars and homepage real estate behind products that will sell.
Here’s what The Folklore recommends every brand does right now:
Refresh social media content to boost discoverability and engagement.
Optimize product listings to increase organic traffic and conversion rates.
Enable flexible payment options to remove purchase barriers.
Lower shipping rates to stay competitive and protect margins.
Use real-time analytics to merchandise smarter and drive more revenue.
With The Folklore’s tools, fashion, beauty, and home brands can streamline holiday operations, improve conversion rates, and scale globally — all from one platform.
To learn how The Folklore can support your brand, sign up for a free trial today or book a demo call.
The Folklore is empowering brands to grow faster, save more, and sell globally through easy-to-use commerce, dropship, and shipping technology.
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