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Learn why understanding your brand’s analytics matters and how The Folklore’s Multi-Channel Analytics makes it simple for small brands.
If you run a fashion, beauty, home, or wellness brand founder, you probably spend most days doing everything. Designing products, talking to customers, packing orders, juggling social channels, updating your website, and drinking your third iced coffee before noon. In the middle of all that, sitting down to “look at analytics” can feel like something only big brands with full marketing teams care about. But here’s the truth: Understanding your analytics is one of the easiest ways to grow your sales, especially if you’re a small brand.
And thanks to tools designed for non-technical founders (like The Folklore’s Multi-Channel Analytics dashboard), it doesn’t have to be complicated. Below, we break down why analytics matter, which metrics actually count, and how to make smarter decisions using one simple dashboard.
Shoppers discover your brand everywhere — Instagram, Pinterest, TikTok Shop, Google Shopping, marketplaces, and your own store. That’s exciting… but also overwhelming.
The problem? Every channel speaks a different “data language.” One platform shows impressions. Another shows pin clicks. Another shows product views. Another tracks conversions. And none of them line up neatly.
This leads to the question most founders ask:
“Where are my customers actually coming from?”
“What channels are worth my time?”
“What’s actually driving my sales?”
That’s where analytics come in. The right metrics help you:
Get clarity on which channels bring you the most visibility
Understand what products customers are most interested in
Spot opportunities you might miss by scrolling or guessing
Save time by focusing only on what works
Make smarter decisions without being a “data person”
And when all your channels sit in one dashboard? You save hours and headaches.
The good news? You don’t need to be an analyst to understand your analytics. For small brands, these five metrics tell you almost everything you need to know:
How many times shoppers saw your product. This tells you if your brand is getting visibility, even before people click.
Think: saves, pin clicks, outbound clicks, likes, high-intent actions. Engagement shows real interest, not just scrolling.
These are the shoppers who actually visit your product page. If this is high, your marketing is working.
The clearest view of what customers actually buy.
How well your product pages turn views into sales. Small improvement here = big revenue jump.
The Folklore’s Multi-Channel Analytics tool pulls these metrics for you — across social platforms, search, marketplaces, and both consumer + wholesale storefronts — in one simple screen.
When you’re selling on multiple channels, each platform becomes one piece of your growth story. But to make real sense of your performance, you need to see all the pieces together. With Multi-Channel Analytics, you can:
Instead of jumping between Google Shopping, Pinterest, TikTok Shop, and marketplace dashboards, you get one clear view.
Maybe Pinterest gives you high impressions, or Google Shopping sends the most page clicks, or TikTok Shop drives orders, or your marketplace partners drive revenue. One dashboard helps you see each channel’s role.
You can see which products are actually resonating, not just the ones you hope are resonating.
You don’t need charts, formulas, or spreadsheets. The dashboard organizes data for you in plain language.
If you’re a small brand, your time is your most valuable resource.
We built our analytics dashboard specifically for small fashion, beauty, home, and wellness brands that want clarity — not complexity.
Here’s what you can do with it:
Track metrics across the key platforms you list on through The Folklore's Multi-Channel Selling tool in one place including Pinterest, Google, The Folklore Storefront, and more.
Impressions, engagement, product page views, orders, revenue — all updated daily.
Click any channel card to see its detailed metrics and top products for that specific channel.
See which items get the most engagement, page views, and sales and what your top 5 products are across 7 and 30 days.
This shows what your organic visibility is worth based on industry-standard CPM and CPC benchmarks. It’s like knowing how much ad spend you saved and visibility gained.
The dashboard is intentionally designed with:
simple navigation
minimal jargon
plain-language definitions
clear visuals
low cognitive load
fast load times
Because you shouldn’t need to be a data analyst to grow your brand.
Imagine you sell handmade candles or a small-batch beauty line.
You post on Instagram → get impressions
You save a pin on Pinterest → get saves + outbound clicks
You list on Google Shopping → get product page views
You launch on a marketplace → get orders
Without analytics?
You’re guessing which one is working.
With The Folklore’s Multi-Channel Analytics?
You can instantly see:
Pinterest drives the most impressions
Google Shopping sends the most product clicks
TikTok Shop drives the most orders
Your top 5 products across every channel
Your overall visibility value (EAV)
Suddenly, your marketing becomes intentional instead of reactive.
Your brand’s analytics are not just numbers, they’re insight, confidence, and direction.
Whether you’re a one-person team or a small but growing brand, understanding your performance helps you:
Make smarter decisions
Use your time wisely
Invest in the right channels
Grow your sales
Serve customers better
And with one simple dashboard, it’s easier than ever.
Ready to understand your brand’s performance in seconds — without being “techy”?
Start your free trial today of The Folklore’s Multi-Channel Analytics today or book a demo call. See all your channels, all your products, and all your key metrics in one clean, easy-to-use dashboard.
The Folklore is empowering brands to grow faster, save more, and sell globally through easy-to-use commerce, dropship, and shipping technology.
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