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This case study explores how Mexican sustainable luxury brand Sentient uses authentic folklore-inspired design to boost brand recognition and open new global sales channels. By blending cultural heritage with ethical craftsmanship, Sentient turns storytelling into a powerful growth strategy for international expansion.

Case Study

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Case Study

How Mexican Sustainable Luxury Brand Sentient Uses The Folklore to Reach Global Sales Channels

This case study explores how Mexican sustainable luxury brand Sentient uses authentic folklore-inspired design to boost brand r...

Woman pouring That Good Good Shea Body Wash on shoulder

Case Study

How That Good Good Shea Brought Ghanaian Beauty to Nordstrom with The Folklore

For independent beauty founders, scaling from local recognition to global retail often comes with a major challenge—visibility....

Creative Director of April & Alex, Didi Akinyelure

Case Study

How April & Alex Reduced International Shipping Costs by Nearly 40% with The Folklore

For independent fashion brands, international growth often brings one major challenge—high shipping costs. London-based womensw...

Case Study

How Tribal Eyes Scaled Globally with The Folklore’s AI and Multi-Channel Selling Tools

Dr. Ona Utuama, a Houston-based physician turned entrepreneur, founded Tribal Eyes to reimagine eyewear design. What started as...

Case Study

How The Folklore Helped NuanceNook Scale Globally With An International Storefront

For small brands across fashion, beauty, wellness, home, kids & baby, and accessories, breaking into international markets ...