Case Study: How The Folklore Helped NuanceNook Scale Globally & Sell Smarter

For small brands across fashion, beauty, wellness, home, kids & baby, and accessories, breaking into international markets can feel impossible. Limited budgets, small teams, expensive photoshoots, and complicated shipping can make global growth seem out of reach.

But with the right tools, scaling beyond your home market is possible. Just ask Temitope Uduak Betiku, founder of Nigeria-based lifestyle brand NuanceNook.

The Challenge: Limited Time, Limited Budget, Big Global Goals

Like many emerging brands, NuanceNook needed to:

• Save money on expensive photoshoots and product image editing

• Get a reliable e-commerce storefront that could handle international customers

• Offer cheaper, more transparent shipping options

• Accept multiple payment methods to reduce cart abandonment

Sound familiar? These challenges are what keep most small teams from scaling.

The Solution: The Folklore Storefront + AI Image Tools

By partnering with The Folklore, NuanceNook transformed the way they run their business.

International Consumer Storefront

With The Folklore’s storefront, NuanceNook gave international shoppers an easier, more affordable way to buy:

• Processed orders from the U.S. and South Africa within just a few months

• Created international shipping labels averaging $39, with rates as low as $10

• Offered installments, Apple Pay, Google Pay, and credit cards at checkout

• Reduced cart abandonment and boosted the probability of conversion by up to 50%

Pro-Tip: NuanceNook linked their Folklore storefront directly from Instagram, so international followers could instantly shop without DM back-and-forth.

AI Image Optimization

High-quality product images are the foundation of online sales. Instead of paying thousands for photoshoots, NuanceNook used The Folklore’s AI Image Optimization tool to turn campaign visuals into clean, marketplace-ready product images in seconds.

• Saved $2,000+ in photoshoot costs

• Cut production and editing time from 10 days to under 2 minutes per product

• Improved product clarity, giving customers distraction-free views that drive higher conversions

The Results

In less than a year, founder Temitope has taken NuanceNook from Lagos to the world — without breaking the bank or building a huge team. By combining AI-powered images with a global storefront, the brand expanded internationally, boosted conversions, and saved both time and money.

As Temitope puts it:

“The Folklore helps my brand fulfill international orders seamlessly. Our international customers get to enjoy much cheaper shipping rates through The Folklore, and for me, the platform saves time and money.”

Why This Matters for Small Brands

Whether you’re in Lagos, Nairobi, São Paulo, or Mexico City — the barriers are the same: high costs, small teams, limited infrastructure. What NuanceNook shows is that with quality product images and proper e-commerce infrastructure (global storefront, multiple payment options, cheaper shipping), you can actually compete in markets like the U.S.

And the best part? You don’t need a huge budget to do it.

Ready to Scale Your Brand Globally?

If you’re a fashion, beauty, wellness, home, kids & baby, or accessories brand looking to sell in the U.S. and beyond, The Folklore is built for you.

Join The Folklore today to access AI-powered tools and international storefronts that save you time, save you money, and help you convert more customers.