BLOG

The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

FEATURED POST

How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales

Learn why understanding your brand’s analytics matters and how The Folklore’s Multi-Channel Analytics makes it simple for small brands.

READ MORE →
How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales
All posts
Case Study
Education
Events
Industry Insights
Member Stories
News
Solutions
The Folklore 50
How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales
Education

How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales

Learn why understanding your brand’s analytics matters and how The Folklore’s Multi-Channel Analytics makes it simple for small...
Read more
How to pitch your brand's products to retailers for wholesale opportunities
Education

How to Pitch Your Brand to Retail Buyers The Right Way To Grow Your Wholesale Business

Learn how to craft a compelling retail pitch and streamline your outreach with The Folklore’s Retailer Connect.
Read more
5 Things Every Brand Must Do to Win the Holiday Season and Generate More Sales
Education

5 Things Every Brand Must Do to Win the Holiday Season and Generate More Sales

Get holiday-ready with five essential steps—from fresh content to smarter merchandising—and see how The Folklore helps b...
Read more
TikTok Shop
Education

Why Selling on TikTok Shop Matters for Brands and How To Do It Outside of the U.S.

In today’s digital age, social media platforms have become powerful tools for brands to reach their target audience. Among them...
Read more
Example of a conversion rate
Education

Why Knowing Your Order Conversion Rate is Key to Growing Your Brand's E-Commerce Sales

For independent brands, every visitor to your site represents potential growth. But how do you know if those visitors are actua...
Read more
Retail store interior with clothing racks and stylish apparel on display. Overlaid text reads: “Why your brand needs a wholesale storefront to scale in 2025 – Key insights for emerging brands looking to expand into wholesale.
Education

Why Your Brand Needs a Dedicated Wholesale Storefront And How The Folklore Helps

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore...
Read more
Monthly grants and funding opportunities roundup – text-only graphic highlighting available small business funding resources.
Education

5 Grants and Funding Opportunities for Small Businesses This Summer

Looking for funding to grow your business? These 5 open grants offer up to $100K in capital, resources, and mentorship for smal...
Read more
Marketing Expert Temilola Agbede Breaks Down Social Media Growth for Small Businesses
Education

Marketing Expert Temilola Agbede Breaks Down Social Media Growth for Small Businesses

Missed our latest webinar? Catch the key takeaways from Temilola Agbede on growing your brand through smart, sustainable social...
Read more
How to Secure Grant Funding for Your Business: Key Takeaways from Our Webinar
Education

How to Secure Grant Funding for Your Business: Key Takeaways from Our Webinar

Learn how to navigate grants, build authentic funder relationships, craft compelling proposals from industry leaders, and disco...
Read more