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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

The Folklore dropshipping helps small brands launch on Nordstrom marketplace
News

The Folklore Launches First 8 Brands on Nordstrom Marketplace

The Folklore is proud to announce the official launch of eight dynamic brands on Nordstrom Marketplace through our new dropship...
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A collage of portraits featuring select honorees from The Folklore 50 Africa campaign, including designers, stylists, entrepreneurs, and creatives from across the continent.
Industry Insights

The Folklore 50 Wraps with Bold Stories and Bright Futures Celebrating 50 African Changemakers

The Folklore 50 Africa campaign has wrapped! Over the past few weeks, we’ve highlighted 50 creatives and founders shaping the f...
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African tech entrepreneurs in the fashion industry
News

The Folklore 50 Africa: Entrepreneurs Shaping the Future of African Creativity and Commerce

These five founders are reshaping beauty, commerce, art, and storytelling across the continent—and the world. Meet the entrepre...
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The Folklore 50 Africa: Five African Media Innovators Shaping Global Style and Storytelling
Industry Insights

The Folklore 50 Africa: Five African Media Innovators Shaping Global Style and Storytelling

These five media leaders are reimagining how African stories are told. From print to digital, they’re building platforms that c...
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Collage of African stylists Daniel Obasi, Tee Dosunmu, Bee Diamondhead, Tandekile Mkize, and Amy Zama, recognized as part of The Folklore 50 Africa for their visual storytelling and influence on fashion culture.
Industry Insights

The Folklore 50 Africa: 5 Stylists Defining African Fashion’s Visual Language

These five stylists aren’t just dressing models — they’re crafting bold, culturally resonant narratives through clothing. As pa...
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Collage of African photographers Ruth Ginika Ossai, David Nana Opoku Ansah, Imraan Christian, Karima Maruan, and Maganga Mwagogo, honored as part of The Folklore 50 Africa for their visionary storytelling and visual impact.
Industry Insights

The Folklore 50 Africa: 5 Photographers Capturing Africa’s Creative Pulse

These five photographers are capturing Africa through a bold, self-determined lens — reframing narratives and celebrating the p...
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The Folklore 50 Africa: Change for Good. Five Creatives Shaping a More Equitable African Fashion Future
Industry Insights

The Folklore 50 Africa: Change for Good. Five Creatives Shaping a More Equitable African Fashion Future

These five changemakers are proving that fashion can be a force for good. Through mentorship, artisan empowerment, sustainable ...
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Collage featuring five African beauty founders from The Folklore 50 Africa, including the creators of Arami Essentials, 54 Thrones, R&R Skincare, Skin Gourmet, and Suki Suki Naturals — each known for clean, culturally rooted skincare innovations.
Industry Insights

The Folklore 50 Africa: Beauty Founders Who Are Redefining Ritual and Radiance

Meet five visionary African beauty founders transforming skincare with purpose. From raw, edible formulas to minimalist self-ca...
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Collage of five African interior brands from The Folklore 50 Africa: minimalist wood furniture from Studio Badge, Moroccan candles by Côté Bougie, textile art from Something Good Studio, vibrant chairs by ile ila, and handcrafted ceramics by Jade Paton.
Industry Insights

The Folklore 50 Africa: 5 Brands Reimagining African Interiors

Discover five visionary women-led brands redefining African interiors through furniture, scent, textiles, and ceramics. These c...
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