New Marketplace: Sell Plus Size Fashion on Dia & Co with The Folklore

At The Folklore, our mission has always been to open doors for brands to thrive globally. That’s why we’re thrilled to announce our latest partnership with Dia & Co, the leading destination for size-inclusive fashion.

This new integration is available exclusively to The Folklore Premium Plan members, and its designed to give your brand instant access to Dia & Co’s nationwide customer base — while saving you time, streamlining your workflow, and fueling your growth.

Why This Feature Matters

Expanding into new markets can be overwhelming — new systems, new requirements, new costs. The Folklore’s multi-channel selling technology eliminates that stress. Now, with just a few clicks, you can:

• Reach Dia & Co’s loyal community of women who shop sizes 10–32 and are eager to discover fresh brands.
  

• Save hours of work by syncing your products directly from The Folklore’s platform instead of uploading them twice on two different dashboards.
  

• Boost return on investment with more exposure and more brand visibility — without more overhead.
  

• Tap into professional support tools, like our AI product optimization, which enhances images, copy, and SEO in seconds.
  

What This Means for Your Brand

• Access to a new customer base: Dia & Co is the go-to platform for size-inclusive fashion and accessories. From dresses to activewear, jewelry to handbags — your products could be reaching thousands of engaged shoppers.
  

• Premium plan exclusivity: Brands selling on Dia & Co are reserved for Folklore Premium members as they must be approved by Dia & Co. To be submitted for consideration by Dia & Co team, brands must join on The Folklore Plus.
  

• Professional merchandising standards: You’ll learn how to present your products in the best possible light, with high-quality images, clear descriptions, and pricing integrity across all channels.
  

• Built-in marketing and exposure: Dia & Co invests in on-site placements, banners, emails, and campaigns that highlight their partner brands, helping you reach more customers without having to manage separate advertising.
  

The Benefits at a Glance

• Expanded Reach: Get in front of a large, loyal, and engaged plus-size audience.
• Time Savings: Manage your products in one place — The Folklore dashboard.
• Professional Guidance: Access AI tools and support to elevate your product presentation.
• Revenue Growth: New sales channels mean new opportunities, without the headache of setting up additional platforms.

Getting Started Is Simple

1. Join The Folklore Plus here. 
   

2. Upload your products to The Folklore directly or via our integration with Shopify or WooCommerce 
   

3. Request to connect your brand with Dia & Co via our Marketplace Connect page.

4. If approved by Dia & Co, select the products you wish to activate and publish to Dia & Co. directly from The Folklore dashboard.
   

From there, your brand is live on Dia & Co — ready to meet a whole new market of excited customers.

Why Dia & Co?

Dia & Co has built its reputation as a trusted, size-inclusive marketplace that celebrates diversity and inclusivity. Their customers are deeply engaged, loyal, and looking for brands that align with their values. By integrating through The Folklore, your products aren’t just listed on another platform — they’re being introduced to a community that’s eager to embrace them.