The Folklore Edit

BLOG

Discover the latest trends, new brands to know, designer interviews and industry news

Upgrade your marketing with AI tools to help you craft better content, understand your audience, and streamline your workflow

Natural and sustainable hair care products that are both effective and environmentally conscious.

Cynthia Abila, Doussou Traoré and more tell us about the textile choices they make for their designs.

The material, process, and people that go into the creation of the text were once reserved for nobility.

The first edition of the fashion show in Cairo showcased collections from more than 60 designers.

Three key ways in which the African continent has impacted the global beauty industry.

From plastic-free packaging to renewable resources, beauty brands are becoming more environmentally friendly.

Our guide to some of the trends you can expect to see this year, as spotted on the fashion week runways.

Our new effort to support Black-owned brands and create opportunities for retailers, buyers and media to connect.

Join The Folklore

The Folklore is always looking for new brands, retailers, and service providers to join our membership community.

Join Now