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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore helps you streamline operations, automate reorders, and make it easier for buyers to say yes.

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)
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5 African Designers On The Peculiarities Of Their Indigenous Material Choices
Industry Insights

5 African Designers On The Peculiarities Of Their Indigenous Material Choices

Cynthia Abila, Doussou Traoré and more tell us about the textile choices they make for their designs.
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How It’s Made: Kente Gentlemen’s Baoulé Fabric
Industry Insights

How It’s Made: Kente Gentlemen’s Baoulé Fabric

The material, process, and people that go into the creation of the text were once reserved for nobility.
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First Egypt Fashion Week Celebrates the Past, Present and Future of an Evolving Fashion Industry
Industry Insights

First Egypt Fashion Week Celebrates the Past, Present and Future of an Evolving Fashion Industry

The first edition of the fashion show in Cairo showcased collections from more than 60 designers.
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The Folklore Guide to Connect Home & Beauty Market for Retailers and Brands
Industry Insights

The Folklore Guide to Connect Home & Beauty Market for Retailers and Brands

What retailers can expect from the digital trade show and how participating brands can prepare for it.
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How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula
Industry Insights

How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula

Discover what goes into making the brand’s clean, non-toxic lip products.
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The Influence of Africa on the Beauty Industry
Industry Insights

The Influence of Africa on the Beauty Industry

Three key ways in which the African continent has impacted the global beauty industry.
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How African Brands Are Leading the Sustainability Charge in the Beauty Industry
Industry Insights

How African Brands Are Leading the Sustainability Charge in the Beauty Industry

From plastic-free packaging to renewable resources, beauty brands are becoming more environmentally friendly.
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The Trend Report: Womenswear Fall/Winter 2023 Fashion
Industry Insights

The Trend Report: Womenswear Fall/Winter 2023 Fashion

Our guide to some of the trends you can expect to see this year, as spotted on the fashion week runways.
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5 Under-the-Radar Fashion Weeks to Look Forward to in 2023
Industry Insights

5 Under-the-Radar Fashion Weeks to Look Forward to in 2023

Discover six fashion weeks in cities that are home to some of the most exciting new design talents on the scene.
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