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Discover the latest trends, new brands to know, designer interviews and industry news

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore helps you streamline operations, automate reorders, and make it easier for buyers to say yes.

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)
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Fashion Capital: Why Lagos Is at the Forefront of Africa’s Fashion Landscape
Industry Insights

Fashion Capital: Why Lagos Is at the Forefront of Africa’s Fashion Landscape

How the city’s burgeoning fashion scene is paving the way for Africa’s growing global profile.
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The Folklore Connect Partners With RAISEfashion for Exclusive Showcase During New York Fashion Week
Industry Insights

The Folklore Connect Partners With RAISEfashion for Exclusive Showcase During New York Fashion Week

Our new effort to support Black-owned brands and create opportunities for retailers, buyers and media to connect.
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The Curation: 5 Sustainably Minded Woman-Owned Beauty Brands to Know
Industry Insights

The Curation: 5 Sustainably Minded Woman-Owned Beauty Brands to Know

Mission-driven brands that are prioritizing social and environmental responsibility.
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Announcing The Folklore Connect’s Fall/Winter 2023 Digital Market Week
Events

Announcing The Folklore Connect’s Fall/Winter 2023 Digital Market Week

This article is aimed at encouraging and participating in the first digital trade show dedicated to diverse and minority-owned ...
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The Folklore Connect Guide to Womenswear Fashion Trends for SS23
Industry Insights

The Folklore Connect Guide to Womenswear Fashion Trends for SS23

Get ahead of your new-season assortment with our guide to the SS23 womenswear trends.
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How to Use Connect to Succeed in Your Wholesale Business in 2023
Industry Insights

How to Use Connect to Succeed in Your Wholesale Business in 2023

Four ways The Folklore Connect’s technology can help your wholesale business thrive this year.
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The Curation: 5 Ethical Home Accessories Brands on The Folklore Connect
Industry Insights

The Curation: 5 Ethical Home Accessories Brands on The Folklore Connect

Discover five diverse and ethically minded home goods brands to shop wholesale.
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Identifying What Modern Consumers Value in a Changing Marketplace
Industry Insights

Identifying What Modern Consumers Value in a Changing Marketplace

Consumers want the businesses they frequent to reflect the breadth of customers that they serve.
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Why Dakar Is the Next Emerging Luxury Market to Watch in West Africa
Industry Insights

Why Dakar Is the Next Emerging Luxury Market to Watch in West Africa

Why all eyes are on the Senegalese city known as Africa’s couture capital.
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