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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore helps you streamline operations, automate reorders, and make it easier for buyers to say yes.

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)
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Collage of five influential African menswear designers featured in The Folklore 50 Africa: Lukhanyo Mdingi, Wanda Lephoto, Laduma Ngxokolo, Rich Mnisi, and Ifeanyi Nwune, each celebrated for fusing heritage and innovation in fashion.
Industry Insights

Menswear Designers Reshaping the Narrative

Meet the menswear designers redefining African fashion and masculinity. These five visionaries are using tailoring, streetwear,...
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The Folklore 50 Africa: Accessories Designers Making Statement Pieces
Industry Insights

The Folklore 50 Africa: Accessories Designers Making Statement Pieces

Accessories are taking center stage in African fashion, with a new generation of designers transforming jewelry and handbags in...
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Collage featuring the five womenswear designers selected for The Folklore 50 Africa campaign, representing African fashion innovation and creative leadership.
Events

The Folklore 50 Africa: Spotlight on Womenswear Designers

The Folklore 50 Africa honors five visionary womenswear designers whose work is reshaping fashion through bold storytelling, cu...
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Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence
Industry Insights

Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence

The Folklore 50 Africa celebrates 50 visionary individuals and brands reshaping culture and commerce across the continent — fro...
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4 AI-Driven Marketing Tools That Brands Should Know About
Industry Insights

4 AI-Driven Marketing Tools That Brands Should Know About

Upgrade your marketing with AI tools to help you craft better content, understand your audience, and streamline your workflow
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Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie
Industry Insights

Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie

How the LA brand strikes a balance between modesty and self-expression with minimalist designs.
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The Folklore Connect New York Fashion Week Showroom Returns for the SS24 Season
Industry Insights

The Folklore Connect New York Fashion Week Showroom Returns for the SS24 Season

The four-day event will enable retailers to discover and source diverse and sustainable brands in global markets.
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Black Business Month: How Retailers Can Embrace Diversity and Empower Entrepreneurs
Industry Insights

Black Business Month: How Retailers Can Embrace Diversity and Empower Entrepreneurs

Taking vital steps towards achieving a more inclusive and prosperous retail industry.
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The Curation: Five Plant-Based Haircare Brands for Natural, Textured Hair
Industry Insights

The Curation: Five Plant-Based Haircare Brands for Natural, Textured Hair

Natural and sustainable hair care products that are both effective and environmentally conscious.
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