That Good Good Shea: From Heritage Skincare to Global Recognition with Nordstrom

For independent beauty founders, scaling from local recognition to global retail often comes with a major challenge—visibility.

Ghanaian-Canadian skincare brand That Good Good Shea turned that challenge into an opportunity by using The Folklore’s multi-channel selling technology to expand their reach and connect with retailers like Nordstrom.

About That Good Good Shea

Founded by Dr. Irene Adwoa Bekoe, That Good Good Shea is a clean, vegan, and effective body-care brand inspired by Ghanaian beauty traditions.

The brand’s story began with a deeply personal remedy—Irene’s mother, Ante Yaa, used pure shea butter to heal her eczema as a child. Years later, Irene transformed that family tradition into a line of nutrient-rich, ethically sourced skincare designed to nourish dry and distressed skin while celebrating Ghanaian heritage.

That Good Good Shea’s collection includes Shea Body Butter, Hydrating Cleansers, and Body Oils made with raw shea butter and botanicals like argan, avocado, and sweet almond oil. Each product is 100% vegan, cruelty-free, and free from parabens or synthetic dyes—crafted to deliver visible hydration and long-lasting results.

Beyond skincare, the brand is rooted in empowerment, education, and sustainability—partnering directly with women shea farmers in Ghana to ensure fair trade, ethical sourcing, and community development.

The Challenge: Scaling Heritage Beauty Globally

As That Good Good Shea gained traction within their community, one challenge remained: reaching a wider audience without compromising the brand’s authenticity or values.

Like many independent founders, Irene sought a path to expand retail partnerships, increase visibility, and streamline fulfillment—while staying true to her cultural roots and commitment to clean, sustainable beauty.

The Solution: Connecting to Retail with The Folklore

Partnering with The Folklore became a turning point in That Good Good Shea’s journey.

Through The Folklore’s Multi-Channel Selling, the brand gained access to global retail opportunities that previously felt out of reach—most notably, a direct connection to Nordstrom.

That partnership led to:

• A Nordstrom pop-up event where Irene shared her story directly with customers.

• Full product listing on Nordstrom.com, giving the brand international visibility.

• A steady flow of monthly global orders supported through The Folklore’s tools and ecosystem.

As Irene explains,

“The Folklore has truly been a bridge, helping us transition from building within our community to steadily fulfilling monthly orders for a global customer base.”

The Results

• Global retail visibility through Nordstrom.com

• Consistent monthly fulfillment for an international audience

• Sustainable scaling while maintaining ethical sourcing and brand integrity

That Good Good Shea’s partnership with The Folklore demonstrates how heritage-rich, clean beauty brands can achieve global growth while preserving their authenticity and community impact.

How The Folklore Helps Independent Beauty Brands Grow

The Folklore provides a suite of tools designed to help independent brands scale globally—from marketplace expansion to fulfillment and AI-powered optimization.

Multi-Channel Selling: Reach new retail and marketplace partners with one click.
AI Product Optimization: Create professional, conversion-ready product visuals instantly.
Discounted Shipping & Fulfillment: Access global logistics support while reducing costs.

By combining these tools, The Folklore enables founders like Irene to focus on creativity and community—while scaling efficiently.

Start Growing Your Brand Today

That Good Good Shea’s story proves that tradition and innovation can coexist beautifully.

Join a growing network of independent brands using The Folklore to expand, save time, and sell globally.

To learn how The Folklore can support your brand, sign up for a free trial today or book a demo call.