The Folklore Launches 3 Powerful New Tools to Help Independent Brands Grow

Independent brands are building global businesses faster than ever — but with limited time, resources, and visibility, scaling can feel like an uphill climb.

That’s why The Folklore has introduced three new features designed to help brands work smarter, not harder. From connecting with verified retailers to generating content and tracking performance across multiple sales channels, these tools bring everything you need to grow your brand into one intuitive dashboard.

Retailer Connect — Match With Verified Retailers Worldwide

Finding the right retail partners is one of the most time-consuming parts of running a brand. Cold outreach, scattered contacts, and manual follow-ups can eat up 50+ hours a month — time you could spend designing, fulfilling, or selling.

Retailer Connect changes that with AI Smart Match technology, helping brands instantly discover verified boutiques that align with their price point, product category, and style.

Within minutes, you can:

• Discover 5,000+ verified retailers actively seeking new brands.

• Filter by country, city, price range, and category to find your best fit.

• View store details, buyer information, and social profiles all in one place.

• Send personalized AI-generated outreach emails and DMs directly from The Folklore.

This eliminates hours of manual research and copywriting, saving brands up to 50 hours per month and helping them expand their wholesale partnerships faster than ever.

Whether you sell jewelry in Lagos or homeware in London, Retailer Connect helps you get your products in front of the right buyers — efficiently and professionally.

(Available for Plus and Premium members)

Multi-Channel Analytics — Track Performance Across Every Channel

Most brands sell across multiple platforms — from Pinterest and Google Shopping to The Folklore Consumer Storefront, Faire, and Shopify Collective — but keeping track of what’s performing can be overwhelming.

The Multi-Channel Analytics dashboard simplifies that by giving you a complete view of your brand’s visibility, engagement, and sales across every connected marketplace and channel.

Brands can instantly see:

• Impressions, engagement, and conversions by channel.

• Top-performing products and their total orders and sales.

• Equivalent Ad Value (EAV) — showing how The Folklore’s exposure equals $1,200/month in marketing value.

• Daily-refreshed data that provides a clear view of growth opportunities.

This makes it easy to understand which platforms drive the most visibility and sales — without spreadsheets or guesswork.

With a single glance, brands can make data-backed marketing and inventory decisions that save time, optimize ad budgets, and boost ROI.

(Available for Plus, and Premium plans)

AI Social Media Content Creator — Create On-Brand Content in Minutes

Creating social media content is essential for growth — but it’s also one of the biggest time and money drains for independent brands.

Photoshoots, editing, and caption writing can cost $500+ per post or take 3–5 hours per piece of content.

The AI Social Media Content Creator changes that by allowing brands to instantly generate professional, ready-to-post photos, videos, and captions in minutes.

With just one product photo or short video, you can:

• Choose your content type (image or video) and format (Reels, TikTok, website).

• Select your creative style — editorial, lifestyle, or UGC.

• Replace or add AI-generated models, studio-quality backgrounds, and lighting.

• Generate brand-aligned captions that fit your tone and platform.

The result? High-quality visuals and copy in under 3 minutes — saving 40+ hours a month and cutting creative costs by up to $6,000 a year.

You can even store, export, or post your generated assets directly from your dashboard.

(Available for all plans with limited credits for Essentials and unlimited for Plus and Premium)

The Future of Brand Growth Is Here

Together, these three features — Retailer Connect, Multi-Channel Analytics, and the AI Social Media Content Creator — give brands everything they need to connect, analyze, and create with confidence.

They’re more than just tools; they represent The Folklore’s mission to help independent brands grow globally with technology that’s powerful, accessible, and easy to use.

To learn how The Folklore can support your brand, sign up for a free trial today or book a demo call.