The Folklore’s Faire + Shopify Collective Integration Helps Brands Boost Retailer Visibility

Independent brands everywhere share the same goal — to grow beyond borders. But until now, access to leading marketplaces like Faire and Shopify Collective was limited to select regions.

That’s changing with The Folklore’s Multi-Channel Selling, which now integrates directly with Faire and Shopify Collective — helping brands be discovered by thousands of verified retailers and Shopify stores in the U.S., even if these platforms weren’t previously available in their region.

Whether you’re a fashion label in Lagos, a home décor brand in Bogotá, or a skincare startup in Accra, you can now manage everything — listings, fulfillment, and payments — in one connected system.

How Faire Works — Wholesale Growth Made Simple

Faire is one of the world’s largest online wholesale marketplaces, connecting more than 700,000 verified retailers with independent brands. From boutique stores to specialty retailers, Faire helps brands like yours get discovered and stocked on shelves. It simplifies the wholesale experience — from smaller order minimums to built-in buyer protection — giving independent brands a clear path to retail growth.

How Shopify Collective Works — Collaboration That Converts

Shopify Collective helps brands reach new customers through partnership-driven commerce. Instead of traditional wholesale, Shopify Collective enables brands to sell directly through Shopify merchants — a modern, low-risk form of dropshipping that benefits both sides.

Shopify reports that brands using Collective see up to 20–30% growth in partner-driven sales and gain access to new audiences faster than traditional retail outreach. It’s a powerful way to expand DTC reach while maintaining full creative and operational control.

Why Global Access Matters

Many independent brands outside of North America haven’t been able to access Faire or Shopify Collective — until now.

Through The Folklore’s integrations, brands in Africa, Latin America, Asia, and the Caribbean can now list their products on both platforms for the first time — connecting directly with U.S. retailers who are actively seeking new labels.

This means more visibility, more retail opportunities, and more growth — without the logistical headaches.

Start Selling Smarter

Are you ready to expand your reach, simplify your workflow, and sell globally?

Activate Shopify Collective + Faire through The Folklore’s Multi-Channel Selling and grow your brand without borders.

To learn how The Folklore can support your brand, sign up for a free trial today or book a demo call.