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How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales

Learn why understanding your brand’s analytics matters and how The Folklore’s Multi-Channel Analytics makes it simple for small brands.

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How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales
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The Folklore Chicago Brand Mixer at Eskell
Events

Inside The Folklore's October 2025 Brand Mixers in Miami, Chicago and Mexico City

October 2025 marked another milestone in The Folklore’s mission to empower independent brands through connection, collaboration...
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Woman pouring That Good Good Shea Body Wash on shoulder
Case Study

How That Good Good Shea Brought Ghanaian Beauty to Nordstrom with The Folklore

For independent beauty founders, scaling from local recognition to global retail often comes with a major challenge—visibility....
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TikTok Shop
Education

Why Selling on TikTok Shop Matters for Brands and How To Do It Outside of the U.S.

In today’s digital age, social media platforms have become powerful tools for brands to reach their target audience. Among them...
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Creative Director of April & Alex, Didi Akinyelure
Case Study

How April & Alex Reduced International Shipping Costs by Nearly 40% with The Folklore

For independent fashion brands, international growth often brings one major challenge—high shipping costs. London-based womensw...
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AI image generation through The Folklore
Solutions

Introducing The Folklore's AI Product Image and Description Creation Tools

For independent brands, every second and every sale counts. Between managing inventory, marketing, fulfillment, and customer se...
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Shoppe Object x The Folklore's BLMAI Is Back To Support Black-Owned Home & Gift Brands
News

Shoppe Object x The Folklore's BLMAI Is Back To Support Black-Owned Home & Gift Brands

The Folklore has partnered once again with Shoppe Object, New York’s leading home and gift trade show, to launch the third seas...
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Skin Gourmet
Member Stories

Skin Gourmet Is Redefining Clean Beauty and Selling On Global Marketplaces with The Folklore

  In the heart of Ghana, Skin Gourmet is transforming the meaning of clean beauty — one edible skincare product at a time. Foun...
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Example of a conversion rate
Education

Why Knowing Your Order Conversion Rate is Key to Growing Your Brand's E-Commerce Sales

For independent brands, every visitor to your site represents potential growth. But how do you know if those visitors are actua...
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Nordstrom Hispanic Heritage Month Cocktail Event in NYC hosted by The Folklore
Events

Nordstrom x The Folklore Hispanic Heritage Month Cocktail Event in New York City

The Folklore last week partnered with Nordstrom to host a vibrant Hispanic Heritage Month Cocktail Event in New York City along...
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