BLOG

My Folklore

Discover the latest trends, new brands to know, designer interviews and industry news

Meet the Brands Participating in the Connect Home & Beauty Market
Member Stories

Meet the Brands Participating in the Connect Home & Beauty Market

Introducing the brands to source sustainable home and beauty products from at the digital trade show.
Read more
The Folklore Guide to Connect Home & Beauty Market for Retailers and Brands
Industry Insights

The Folklore Guide to Connect Home & Beauty Market for Retailers and Brands

What retailers can expect from the digital trade show and how participating brands can prepare for it.
Read more
How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World
Member Stories

How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

Meet the retailer behind the independent online store that specializes in artisanal African-made designs.
Read more
In Conversation With Samiat Salami of Lifestyle Brand Oya Abeó
Member Stories

In Conversation With Samiat Salami of Lifestyle Brand Oya Abeó

The creative director talks to The Folklore ahead of her participation in the Connect Home & Beauty Market.
Read more
How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula
Industry Insights

How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula

Discover what goes into making the brand’s clean, non-toxic lip products.
Read more
The Folklore Connect Launches V.BELLAN at Online Retailer Revolve
Member Stories

The Folklore Connect Launches V.BELLAN at Online Retailer Revolve

The New York-based jewelry brand is now available at online retailer Revolve.
Read more
The Influence of Africa on the Beauty Industry
Industry Insights

The Influence of Africa on the Beauty Industry

Three key ways in which the African continent has impacted the global beauty industry.
Read more
How African Brands Are Leading the Sustainability Charge in the Beauty Industry
Industry Insights

How African Brands Are Leading the Sustainability Charge in the Beauty Industry

From plastic-free packaging to renewable resources, beauty brands are becoming more environmentally friendly.
Read more
Introducing The Folklore Connect’s Home & Beauty Digital Market
Events

Introducing The Folklore Connect’s Home & Beauty Digital Market

This article underscores a virtual trade aimed at allowing retailers to discover and source diverse and sustainable home and beauty brands.
Read more

Join The Folklore

The Folklore is always looking for new brands, retailers, and service providers to join our membership community.

Dynamic Image