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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

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Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme

Discover how Nigerian fashion brand Fruché channels the spirit of Black dandyism in a collection that aligns perfectly with the 2025 Met Gala theme, “Superfine: Tailoring Black Style.”

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Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme
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What’s New at The Folklore: Latest Product Updates and Features

What’s New at The Folklore: Product Updates and Features to Boost Your Brand’s Success

Introducing Brand Messaging, direct links and more exciting updates for users on The Folklore platform
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Inside The Folklore Plus One Community Dinner, A Night of Connection and Collaboration

Inside The Folklore Plus One Community Dinner, A Night of Connection and Collaboration

An intimate gathering designed to celebrate community, foster collaboration, and ignite inspiration among creative entrepreneurs
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A Message From the CEO

A Message From the CEO

As The Folklore Shop launches, CEO Amira Rasool shares our mission to connect sustainable, diverse, and innovative brands with ...
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Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie
Industry Insights

Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie

How the LA brand strikes a balance between modesty and self-expression with minimalist designs.
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The Folklore Connect New York Fashion Week Showroom Returns for the SS24 Season
Industry Insights

The Folklore Connect New York Fashion Week Showroom Returns for the SS24 Season

The four-day event will enable retailers to discover and source diverse and sustainable brands in global markets.
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Black Business Month: How Retailers Can Embrace Diversity and Empower Entrepreneurs
Industry Insights

Black Business Month: How Retailers Can Embrace Diversity and Empower Entrepreneurs

Taking vital steps towards achieving a more inclusive and prosperous retail industry.
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What Retailers Should Know About Sustainable Products
Member Stories

What Retailers Should Know About Sustainable Products

Understanding consciously made products and the reasons why retailers should stock them.
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The Curation: Five Plant-Based Haircare Brands for Natural, Textured Hair
Industry Insights

The Curation: Five Plant-Based Haircare Brands for Natural, Textured Hair

Natural and sustainable hair care products that are both effective and environmentally conscious.
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5 African Designers On The Peculiarities Of Their Indigenous Material Choices
Industry Insights

5 African Designers On The Peculiarities Of Their Indigenous Material Choices

Cynthia Abila, Doussou Traoré and more tell us about the textile choices they make for their designs.
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