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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

Collage of five influential African menswear designers featured in The Folklore 50 Africa: Lukhanyo Mdingi, Wanda Lephoto, Laduma Ngxokolo, Rich Mnisi, and Ifeanyi Nwune, each celebrated for fusing heritage and innovation in fashion.
Industry Insights

Menswear Designers Reshaping the Narrative

Meet the menswear designers redefining African fashion and masculinity. These five visionaries are using tailoring, streetwear,...
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The Folklore 50 Africa: Accessories Designers Making Statement Pieces
Industry Insights

The Folklore 50 Africa: Accessories Designers Making Statement Pieces

Accessories are taking center stage in African fashion, with a new generation of designers transforming jewelry and handbags in...
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Collage featuring the five womenswear designers selected for The Folklore 50 Africa campaign, representing African fashion innovation and creative leadership.
Events

The Folklore 50 Africa: Spotlight on Womenswear Designers

The Folklore 50 Africa honors five visionary womenswear designers whose work is reshaping fashion through bold storytelling, cu...
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Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence
Industry Insights

Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence

The Folklore 50 Africa celebrates 50 visionary individuals and brands reshaping culture and commerce across the continent — fro...
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Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme
Member Stories

Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme

Discover how Nigerian fashion brand Fruché channels the spirit of Black dandyism in a collection that aligns perfectly with the...
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Sell Everywhere With The Folklore’s New Dropshipping & Multi-Marketplace Tools

Sell Everywhere With The Folklore’s New Dropshipping & Multi-Marketplace Tools

The Folklore just launched new multi-marketplace selling and dropship tools to help small brands streamline operations and expa...
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Everything That Happened at The Folklore This April

Everything That Happened at The Folklore This April

April was busy in the best way. From groundbreaking tech innovations to unforgettable brand mixers, we kept the momentum going ...
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Scenes from Our D.C. Brand Mixer: A Night of Connection in the Capital
Events

Scenes from Our D.C. Brand Mixer: A Night of Connection in the Capital

Discover highlights from The Folklore’s D.C. Brand Mixer at Nīche by Nubian Hueman—an inspiring evening of connection, creativi...
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Three Ethical Black-Women Owned Footwear Brands Available on The Folklore
Member Stories

Three Ethical Black-Women Owned Footwear Brands Available on The Folklore

Ethical, elegant, and created with purpose, these luxury footwear brands available on The Folklore are changing the way we walk...
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