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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

Inside The Folklore London Experience in Collaboration With AMAKA
Events

Inside The Folklore London Experience in Collaboration With AMAKA

Take an insider look into an event bringing together brand owners, industry leaders, and creative entrepreneurs for an evening ...
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4 AI-Driven Marketing Tools That Brands Should Know About
Industry Insights

4 AI-Driven Marketing Tools That Brands Should Know About

Upgrade your marketing with AI tools to help you craft better content, understand your audience, and streamline your workflow
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How American Brand Zena Ziora’s Handcrafted Italian Shoes are Redefining Luxury Footwear
Member Stories

How American Brand Zena Ziora’s Handcrafted Italian Shoes are Redefining Luxury Footwear

The Folklore spoke to founder Chiso Osuji about her vision and bringing handmade Italian craftsmanship to every woman
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What’s New at The Folklore: Latest Product Updates and Features

What’s New at The Folklore: Product Updates and Features to Boost Your Brand’s Success

Introducing Brand Messaging, direct links and more exciting updates for users on The Folklore platform
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Inside The Folklore Plus One Community Dinner, A Night of Connection and Collaboration

Inside The Folklore Plus One Community Dinner, A Night of Connection and Collaboration

An intimate gathering designed to celebrate community, foster collaboration, and ignite inspiration among creative entrepreneurs
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A Message From the CEO

A Message From the CEO

As The Folklore Shop launches, CEO Amira Rasool shares our mission to connect sustainable, diverse, and innovative brands with ...
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Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie
Industry Insights

Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie

How the LA brand strikes a balance between modesty and self-expression with minimalist designs.
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The Folklore Connect New York Fashion Week Showroom Returns for the SS24 Season
Industry Insights

The Folklore Connect New York Fashion Week Showroom Returns for the SS24 Season

The four-day event will enable retailers to discover and source diverse and sustainable brands in global markets.
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Black Business Month: How Retailers Can Embrace Diversity and Empower Entrepreneurs
Industry Insights

Black Business Month: How Retailers Can Embrace Diversity and Empower Entrepreneurs

Taking vital steps towards achieving a more inclusive and prosperous retail industry.
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