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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

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How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales

Learn why understanding your brand’s analytics matters and how The Folklore’s Multi-Channel Analytics makes it simple for small brands.

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How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales
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The Folklore 50
Inside The Folklore Plus One Community Dinner, A Night of Connection and Collaboration

Inside The Folklore Plus One Community Dinner, A Night of Connection and Collaboration

An intimate gathering designed to celebrate community, foster collaboration, and ignite inspiration among creative entrepreneurs
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A Message From the CEO

A Message From the CEO

As The Folklore Shop launches, CEO Amira Rasool shares our mission to connect sustainable, diverse, and innovative brands with ...
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Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie
Member Stories

Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie

How the LA brand strikes a balance between modesty and self-expression with minimalist designs.
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The Curation: Five Plant-Based Haircare Brands for Natural, Textured Hair
Member Stories

The Curation: Five Plant-Based Haircare Brands for Natural, Textured Hair

Natural and sustainable hair care products that are both effective and environmentally conscious.
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5 African Designers On The Peculiarities Of Their Indigenous Material Choices
Member Stories

5 African Designers On The Peculiarities Of Their Indigenous Material Choices

Cynthia Abila, Doussou Traoré and more tell us about the textile choices they make for their designs.
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The Role of Women Artisans in Sustainable Production and Manufacturing
Industry Insights

The Role of Women Artisans in Sustainable Production and Manufacturing

The key part they play in driving artisanal design and promoting diversity in the fashion industry.
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How It’s Made: Kente Gentlemen’s Baoulé Fabric
Member Stories

How It’s Made: Kente Gentlemen’s Baoulé Fabric

The material, process, and people that go into the creation of the text were once reserved for nobility.
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First Egypt Fashion Week Celebrates the Past, Present and Future of Egyptian Fashion
Industry Insights

First Egypt Fashion Week Celebrates the Past, Present and Future of Egyptian Fashion

The first edition of the fashion show in Cairo showcased collections from more than 60 designers.
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How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World
Member Stories

How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

Meet the retailer behind the independent online store that specializes in artisanal African-made designs.
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