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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

In Conversation With Samiat Salami of Lifestyle Brand Oya Abeó
Member Stories

In Conversation With Samiat Salami of Lifestyle Brand Oya Abeó

The creative director talks to The Folklore ahead of her participation in the Connect Home & Beauty Market.
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How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula
Industry Insights

How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula

Discover what goes into making the brand’s clean, non-toxic lip products.
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The Folklore Connect Launches V.BELLAN at Online Retailer Revolve
Member Stories

The Folklore Connect Launches V.BELLAN at Online Retailer Revolve

The New York-based jewelry brand is now available at online retailer Revolve.
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The Influence of Africa on the Beauty Industry
Industry Insights

The Influence of Africa on the Beauty Industry

Three key ways in which the African continent has impacted the global beauty industry.
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How African Brands Are Leading the Sustainability Charge in the Beauty Industry
Industry Insights

How African Brands Are Leading the Sustainability Charge in the Beauty Industry

From plastic-free packaging to renewable resources, beauty brands are becoming more environmentally friendly.
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Introducing The Folklore Connect’s Home & Beauty Digital Market
Events

Introducing The Folklore Connect’s Home & Beauty Digital Market

This article underscores a virtual trade aimed at allowing retailers to discover and source diverse and sustainable home and be...
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How It’s Made: Mia Mélange Handcrafted Baskets
Member Stories

How It’s Made: Mia Mélange Handcrafted Baskets

The materials, skills, and processes that go into creating the South African brand’s unique designs.
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The Trend Report: Womenswear Fall/Winter 2023 Fashion
Industry Insights

The Trend Report: Womenswear Fall/Winter 2023 Fashion

Our guide to some of the trends you can expect to see this year, as spotted on the fashion week runways.
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New to Connect: 5 Women-Founded Brands to Know on International Women’s Day
Member Stories

New to Connect: 5 Women-Founded Brands to Know on International Women’s Day

For International Women’s Day, we shine a spotlight on five women-owned brands new to Connect.
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