A Message From the CEO

Dear The Folklore Community,

I am thrilled to announce the launch of The Folklore Shop, a platform that goes beyond just commerce; it’s a movement towards a more inclusive and sustainable global fashion ecosystem.

Our mission is twofold: to create unprecedented economic opportunities for diverse, innovative brands from over 100 global cities across more than 40 countries, and to make it easier and more cost-effective for conscious consumers like you to support these incredible creators.

By connecting you directly with sustainable, diverse, and innovative brands from around the world, we’re not just offering a curated selection of fashion, accessories, beauty, home, wellness, and kids & baby products. We’re encouraging global commerce, ensuring that talented designers from emerging markets can reach a worldwide audience, and that you can discover and support these brands without the typical hurdles of international shopping.

Every purchase you make on The Folklore Shop contributes to the growth of these businesses, supports local economies, and encourages sustainable practices in the fashion industry. You’re not just buying a product, you’re investing in communities, preserving cultural heritage, and promoting ethical production methods.

This platform is the culmination of our commitment to conscious consumerism and global representation in fashion. It’s a space where your values align with your style, where every transaction has a positive ripple effect across the globe.

Thank you for being part of this transformative journey. Together, we’re reshaping the fashion landscape, one purposeful purchase at a time.

Amira Rasool
CEO and Founder, The Folklore