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How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales

Learn why understanding your brand’s analytics matters and how The Folklore’s Multi-Channel Analytics makes it simple for small brands.

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How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales
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How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula
Member Stories

How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula

Discover what goes into making the brand’s clean, non-toxic lip products.
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The Influence of Africa on the Beauty Industry, And The Rise of A-Beauty
Industry Insights

The Influence of Africa on the Beauty Industry, And The Rise of A-Beauty

Three key ways in which the African continent has impacted the global beauty industry.
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How African Brands Are Leading the Sustainability Charge in the Beauty Industry
Industry Insights

How African Brands Are Leading the Sustainability Charge in the Beauty Industry

From plastic-free packaging to renewable resources, beauty brands are becoming more environmentally friendly.
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How It’s Made: Mia Mélange Handcrafted Baskets
Member Stories

How It’s Made: Mia Mélange Handcrafted Baskets

The materials, skills, and processes that go into creating the South African brand’s unique designs.
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5 Under-the-Radar Fashion Weeks to Look Forward to in 2023 and Beyond
Industry Insights

5 Under-the-Radar Fashion Weeks to Look Forward to in 2023 and Beyond

Discover six fashion weeks in cities that are home to some of the most exciting new design talents on the scene.
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Fashion Capital: Why Lagos Is at the Forefront of Africa’s Fashion Landscape
Industry Insights

Fashion Capital: Why Lagos Is at the Forefront of Africa’s Fashion Landscape

How the city’s burgeoning fashion scene is paving the way for Africa’s growing global profile.
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ARISE Fashion Week Announces Designers and Dates for 2023

ARISE Fashion Week Announces Designers and Dates for 2023

The 20th edition of the event will take place in Lagos in February.
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Why Dakar Is the Next Emerging Luxury Market to Watch in West Africa
Industry Insights

Why Dakar Is the Next Emerging Luxury Market to Watch in West Africa

Why all eyes are on the Senegalese city known as Africa’s couture capital.
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7 Accelerator Programs and Funds Created for African and Black-Owned Brands
Education

7 Accelerator Programs and Funds Created for African and Black-Owned Brands

Organizations addressing the racial imbalance in fashion through mentoring, scholarships, funding and networking opportunities.
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