All Posts
Category Member Stories

Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme

Discover how Nigerian fashion brand Fruché channels the spirit of Black dandyism in a collection that aligns perfectly with the 2025 Met Gala theme, “Superfine: Tailoring Black Style.”

Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme

While Nigerian fashion label Fruché didn’t intentionally design its latest pieces for the 2025 Met Gala, its bold, gender-fluid aesthetic is a natural fit for this year’s theme: Superfine: Tailoring Black Style.” This theme celebrates the tradition of Black elegance, flamboyance, and individuality—values that are deeply embedded in Fruché’s design philosophy.

A Modern Expression of Black Dandyism

Fruché’s pieces are a masterclass in balance and disruption. The brand blends structure with softness, pairing sharply tailored trousers with sheer blouses, rosette-adorned tops with delicate draping, and traditional tailoring with elements of fluid, androgynous design. These looks not only blur gender lines but also echo the heritage of Black dandyism, a cultural movement rooted in self-expression, intention, and refined style.

Nostalgic Yet Unconventional

There’s a timeless energy to Fruché’s designs. The silhouettes reflect parallel's with vintage menswear—zoot suits, ruffled shirts, wide-leg trousers—yet everything feels fresh and avant-garde in today’s fashion landscape. The collection doesn’t just pay homage to history; it reimagines it, positioning African luxury as a space for both storytelling and innovation.

Fashion That Challenges Norms

In a world where men’s fashion often defaults to minimalism, Fruché boldly disrupts the narrative. The label invites wearers to challenge convention, explore fluidity, and embrace style as a powerful form of identity. It’s a conversation between past and present, elegance and edge.

Shop Fruché on The Folklore

Ready to embrace a new kind of menswear?
Shop Fruché on The Folklore Shop to discover more pieces that celebrate individuality, challenge tradition, and redefine African fashion on a global scale.

About The Folklore

The Folklore is empowering brands to grow faster, save more, and sell globally through easy-to-use commerce, dropship, and shipping technology.

You Might Be Interested In:

How to pitch your brand's products to retailers for wholesale opportunities
Education

How to Pitch Your Brand to Retail Buyers The Right Way To Grow Your Wholesale Business

Learn how to craft a compelling retail pitch and streamline your outreach with The Folklore’s Retailer Connect.
Read more
How Mexican Sustainable Luxury Brand Sentient Uses The Folklore to Reach Global Sales Channels
Case Study

How Mexican Sustainable Luxury Brand Sentient Uses The Folklore to Reach Global Sales Channels

This case study explores how Mexican sustainable luxury brand Sentient uses authentic folklore-inspired design to boost brand r...
Read more
5 Things Every Brand Must Do to Win the Holiday Season and Generate More Sales
Education

5 Things Every Brand Must Do to Win the Holiday Season and Generate More Sales

Get holiday-ready with five essential steps—from fresh content to smarter merchandising—and see how The Folklore helps b...
Read more
Create Professional Images in Seconds with The Folklore’s AI Social Media Content Creator
Solutions

Create Professional Images in Seconds with The Folklore’s AI Social Media Content Creator

For many independent brands, creating high-quality visuals and captions for social media is one of the most time-consuming part...
Read more

Join our community

Discover the best products tailored for you.