Ogba, Nigeria
Fruché is a contemporary, Slow fashion brand based in Lagos, Nigeria. The brand aims to explore rich, historical, radical, futuristic and modern progressive stories that challenge the notion that Nigeran/ African women and men are expected to look and dress a certain way. Fruché is a mix of traditional Nigerian culture, heritage, artisanal techniques and contemporary design. The brand embodies a unique sensibility that seamlessly combines and outspoken narrative and a bold sensuality that is luxuriously modern.