London, England
Founded in London by award winning journalist, Didi Akinyelure, April & Alex was launched as a womenswear brand that creates fashion-forward statement pieces. Sustainability lies at the heart of April & Alex. Fabrics including Lyocell, Tencell as well as premium reclaimed and recycled fabrics are sourced from overproduction. Introducing footwear in 2025, the designs are handcrafted in Italy by renowned artisans, ensuring exquisite craftsmanship and a keen attention to detail.