Retailer Connect: The Smartest Way for Independent Brands to Reach Verified Retailers

For independent brands, breaking into retail can feel like one of the hardest parts of growth. You have the products, the vision, and the story — but finding the right buyers who align with your brand’s aesthetic, price point, and values often takes months of manual outreach and guesswork.

That’s exactly what inspired Retailer Connect, The Folklore’s newest tool designed to help brands discover verified retailers, send personalized outreach messages, and grow their wholesale presence — all within the platform.

The Challenge: Reaching the Right Retailers

Before Retailer Connect, most independent brands relied on cold emails, social media DMs, or word-of-mouth referrals to get their products in front of buyers. That approach can be inconsistent and time-consuming — especially when you’re running every other part of your business.

In fact, many small brands spend over 50 hours a month researching retailers, finding contacts, and writing outreach emails — often with little visibility into which boutiques are actually a fit.

The Folklore saw the gap: brands needed a faster, smarter, and more transparent way to identify retail partners that align with their brand and goals.

The Solution: Retailer Connect, Powered by AI Smart Match

Retailer Connect takes the guesswork out of wholesale. Using AI Smart Match technology, it instantly recommends boutiques that align with your brand’s price point, category, and style.

With just a few clicks, you can:

• Discover 5,000+ verified retailers from The Folklore’s growing global database of boutiques.

• Filter by country, city, category, and store type to find your perfect match.

• View shop insights like average price point, aesthetic, and contact info.

• Send outreach emails or Instagram DMs instantly using pre-written templates or AI-generated scripts tailored to your brand.

By automating the outreach process, Retailer Connect helps brands save up to 50 hours a month and reach 3x more qualified retail leads, without needing an agency or dedicated sales rep.

The tool is designed to make professional retailer outreach as easy as sending a message — but with the personalization, compliance, and professionalism of a full sales team.

How It Works

1. Search & Match:
   Brands can search for specific boutiques or let AI Smart Match recommend top retailer fits based on product data, price range, and style — eliminating the need for manual prospecting.

2. Preview Retailer Info:
   Each retailer card displays verified details — name, website, location, category focus, and average price band — so you can decide who’s the right fit before reaching out.

3. Send Outreach in Minutes:
   Compose and send an email directly from The Folklore using built-in templates or AI-generated copy. You can also copy text for Instagram DMs or click to call stores directly — reducing outreach setup time from hours to minutes.

4. Track Your Progress:
   The built-in outbound log tracks your sent messages and quotas, keeping your outreach organized and efficient while providing visibility into what’s working.

Why It Matters for Independent Brands

Retailer Connect was built to level the playing field. Smaller brands can now access the kind of curated retail network and outreach tools once reserved for large, established labels — without needing expensive agencies or wholesale reps.

The result:

• Save up to 50 hours a month on manual research and outreach.

• Expand your retail network 2–3x faster with verified contacts.

• Convert more wholesale opportunities through personalized, AI-powered outreach.

• Professionalize your wholesale strategy without increasing your workload or overhead.

By simplifying retail outreach, The Folklore helps emerging brands focus on what matters most — building relationships and growing visibility globally.

The Future of Retail Partnerships

Retailer Connect isn’t just another feature — it’s part of The Folklore’s vision to help independent brands grow globally through technology.

By combining verified data, AI personalization, and easy-to-use communication tools, The Folklore makes it possible for brands to connect, pitch, and partner — all in one platform.

Start Connecting Today

Ready to meet your next retail partner?

Join The Folklore and get access to Retailer Connect — the smarter, faster way to grow your brand’s wholesale network.

To learn how The Folklore can support your brand, sign up for a free trial today or book a demo call.