BLOG

The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

FEATURED POST

Why Knowing Your Conversion Rate is Key to Growing Your Brand

READ MORE →
Why Knowing Your Conversion Rate is Key to Growing Your Brand
All posts
Education
Events
Industry Insights
Latest
Member Stories
News
Webinars
Example of a conversion rate

Why Knowing Your Conversion Rate is Key to Growing Your Brand

For independent brands, every visitor to your site represents potential growth. But how do you know if those visitors are actua...
Read more
Nordstrom Hispanic Heritage Month Cocktail Event in NYC hosted by The Folklore

Nordstrom x The Folklore Hispanic Heritage Month Cocktail Event in New York City

The Folklore last week partnered with Nordstrom to host a vibrant Hispanic Heritage Month Cocktail Event in New York City along...
Read more
Case Study: How Tribal Eyes Scaled Globally with The Folklore’s AI, Retail Partnerships, and Community

Case Study: How Tribal Eyes Scaled Globally with The Folklore’s AI, Retail Partnerships, and Community

Dr. Ona Utuama, a Houston-based physician turned entrepreneur, founded Tribal Eyes to reimagine eyewear design. What started as...
Read more
Amira Rasool, founder and CEO of The Folklore
Events

ATL Brand Mixer: An Evening of Stories, Ambition, and Bold Ideas

This month, The Folklore partnered with AFRICON to host an ATL Brand Mixer—an unforgettable gathering of designers, founders, a...
Read more
Case Study: How The Folklore Helped NuanceNook Scale Globally & Sell Smarter
Member Stories

Case Study: How The Folklore Helped NuanceNook Scale Globally & Sell Smarter

For small brands across fashion, beauty, wellness, home, kids & baby, and accessories, breaking into international markets ...
Read more
Multi-channel selling through The Folklore

New Marketplace: Sell Plus Size Fashion on Dia & Co with The Folklore

At The Folklore, our mission has always been to open doors for brands to thrive globally. That’s why we’re thrilled to announce...
Read more
Retail store interior with clothing racks and stylish apparel on display. Overlaid text reads: “Why your brand needs a wholesale storefront to scale in 2025 – Key insights for emerging brands looking to expand into wholesale.
Education

Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore...
Read more
Monthly grants and funding opportunities roundup – text-only graphic highlighting available small business funding resources.
Education

5 Grants and Funding Opportunities for Small Businesses This Summer

Looking for funding to grow your business? These 5 open grants offer up to $100K in capital, resources, and mentorship for smal...
Read more
The Folklore dropshipping helps small brands launch on Nordstrom marketplace
News

The Folklore Launches First 8 Brands on Nordstrom Marketplace

The Folklore is proud to announce the official launch of eight dynamic brands on Nordstrom Marketplace through our new dropship...
Read more