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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore helps you streamline operations, automate reorders, and make it easier for buyers to say yes.

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)
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Collage of five influential African menswear designers featured in The Folklore 50 Africa: Lukhanyo Mdingi, Wanda Lephoto, Laduma Ngxokolo, Rich Mnisi, and Ifeanyi Nwune, each celebrated for fusing heritage and innovation in fashion.
Industry Insights

Menswear Designers Reshaping the Narrative

Meet the menswear designers redefining African fashion and masculinity. These five visionaries are using tailoring, streetwear,...
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The Folklore 50 Africa: Accessories Designers Making Statement Pieces
Industry Insights

The Folklore 50 Africa: Accessories Designers Making Statement Pieces

Accessories are taking center stage in African fashion, with a new generation of designers transforming jewelry and handbags in...
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Collage featuring the five womenswear designers selected for The Folklore 50 Africa campaign, representing African fashion innovation and creative leadership.
Events

The Folklore 50 Africa: Spotlight on Womenswear Designers

The Folklore 50 Africa honors five visionary womenswear designers whose work is reshaping fashion through bold storytelling, cu...
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Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence
Industry Insights

Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence

The Folklore 50 Africa celebrates 50 visionary individuals and brands reshaping culture and commerce across the continent — fro...
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Sell Everywhere With The Folklore’s New Dropshipping & Multi-Marketplace Tools

Sell Everywhere With The Folklore’s New Dropshipping & Multi-Marketplace Tools

The Folklore just launched new multi-marketplace selling and dropship tools to help small brands streamline operations and expa...
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Everything That Happened at The Folklore This April

Everything That Happened at The Folklore This April

April was busy in the best way. From groundbreaking tech innovations to unforgettable brand mixers, we kept the momentum going ...
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Big Wins, Bold Moves — The Folklore's First Quarter Was One for the Books

Big Wins, Bold Moves — The Folklore's First Quarter Was One for the Books

If the first quarter of 2025 is any indication of what’s ahead, let’s just say: we’re in for an incredible year! Here's what we...
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The Folklore Connect Announces The Launch of Bôhten Eyewear at Shopbop
Industry Insights

The Folklore Connect Announces The Launch of Bôhten Eyewear at Shopbop

The Folklore Connect has successfully launched its first brand, eyewear designer Bôhten, at online retailer Shopbop.
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The Folklore Connect Guide to Womenswear Fashion Trends for SS23
Industry Insights

The Folklore Connect Guide to Womenswear Fashion Trends for SS23

Get ahead of your new-season assortment with our guide to the SS23 womenswear trends.
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