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The Folklore Connect has successfully launched its first brand, eyewear designer Bôhten, at online retailer Shopbop.
The Folklore Connect is thrilled to announce that it has successfully launched its first brand on Shopbop. Eyewear brand Bôhten is now stocked and available to purchase at the online retail destination for style inspiration and discovery. The Toronto-based eyewear brand was discovered by Shopbop’s buyers through The Folklore Connect and joins the retailer’s curated selection of ready-to-wear and accessories designers.
A selection of Bôhten’s best-selling sunglasses and optical frames, such as the Abana Olive Sun, Barklae III Chalbi Sun, and Manyara Marmalade are now live and ready to shop on the site. The brand also created a customized version of its Jade Sun frames with brown gradient lenses, which are exclusively available on Shopbop.
As one of seven premium retail partners that signed up to The Folklore Connect in 2022, Shopbop is committed to using the platform to fuel its supplier diversity goals, by working towards increasing representation of the Black community across its organization, in the brands it carries and the partners it works with.
“This partnership really allows us to tap into the young, fashion-forward women’s market. It’s a great opportunity for us to better understand that audience and learn how we can tailor our products for them,” says Elorm Amankwa, Bôhten’s Retail Account Support. “This partnership has been a few months in the making and we are grateful to The Folklore Connect for facilitating this partnership. We are thrilled to see it come to fruition. We’re also keen to see how the custom Jade Sun we created for them is received. Plus, the Shopbop team has been great to work with so we’re very excited about this.”
Discover and shop Bôhten now at Shopbop.com
The Folklore is empowering brands to grow faster, save more, and sell globally through easy-to-use commerce, dropship, and shipping technology.
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