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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

Collage of five African interior brands from The Folklore 50 Africa: minimalist wood furniture from Studio Badge, Moroccan candles by Côté Bougie, textile art from Something Good Studio, vibrant chairs by ile ila, and handcrafted ceramics by Jade Paton.
Industry Insights

The Folklore 50 Africa: 5 Brands Reimagining African Interiors

Discover five visionary women-led brands redefining African interiors through furniture, scent, textiles, and ceramics. These c...
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Collage of five influential African menswear designers featured in The Folklore 50 Africa: Lukhanyo Mdingi, Wanda Lephoto, Laduma Ngxokolo, Rich Mnisi, and Ifeanyi Nwune, each celebrated for fusing heritage and innovation in fashion.
Industry Insights

Menswear Designers Reshaping the Narrative

Meet the menswear designers redefining African fashion and masculinity. These five visionaries are using tailoring, streetwear,...
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The Folklore 50 Africa: Accessories Designers Making Statement Pieces
Industry Insights

The Folklore 50 Africa: Accessories Designers Making Statement Pieces

Accessories are taking center stage in African fashion, with a new generation of designers transforming jewelry and handbags in...
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Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence
Industry Insights

Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence

The Folklore 50 Africa celebrates 50 visionary individuals and brands reshaping culture and commerce across the continent — fro...
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Introducing AI Product Optimization: Smarter, Faster, and More Impactful Listings
News

Introducing AI Product Optimization: Smarter, Faster, and More Impactful Listings

With AI-powered image editing and optimized descriptions, brands can now save time, improve product presentation, and make a st...
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