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What’s New at The Folklore: Product Updates and Features to Boost Your Brand’s Success
Introducing Brand Messaging, direct links and more exciting updates for users on The Folklore platform
February 05, 2025
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Introducing Brand Messaging, direct links and more exciting updates for users on The Folklore platform
At The Folklore, we are committed to continuously improving our platform to better serve our vibrant community of brands and creatives. Our product team has been hard at work developing new features and tools designed to enhance both the selling and discovery experiences on The Folklore.
These updates and features reflect our ongoing commitment to enhancing your experience on The Folklore platform. Whether it’s fostering collaboration, streamlining operations, or elevating the customer experience, we’re here to help your brand succeed.
Here’s a detailed look at what’s new and what’s coming soon to The Folklore.
We’re excited to the launch of Brand Messaging, a powerful new tool designed to foster collaboration and unlock opportunities for brands on The Folklore platform. With Brand Messaging, you can now view and message other brands directly through our platform. Whether you’re exploring cross-promotion, sharing advice, or building strategic partnerships, this tool makes it easier than ever to connect and grow.
How Brand Messaging benefits you:
Navigating to specific content has never been easier. Users are now directed to their intended links even if they’re not logged in. This eliminates unnecessary redirects to the homepage, ensuring a smoother experience and faster access to your desired content.
We’re proud to introduce Shop by Identity on The Folklore Shop. Customers can now filter products by specific business identities, such as LGBTQI-Owned, Women-Owned, and Black-Owned. This feature makes it easier than ever to support diverse communities while finding products that matter to them.
Our updated region-based shipping rates offer customers more attractive options while shopping your brand on The Folklore Shop. These competitive rates are designed to enhance the shopping experience and encourage larger orders:
We’re making shopping more accessible with Afterpay, now live on The Folklore Shop. Customers can split their payments into instalments, making it easier to purchase and increasing the likelihood of conversions for your products.
Managing your product inventory has become more efficient with our Bulk Upload Feature. This tool simplifies the process of adding multiple products to your storefront at once, saving you time and making inventory management seamless. Whether you’re launching a new collection or updating existing listings, bulk uploading ensures that your products are organized and accessible with minimal effort.
We recently launched The Folklore Brand Reference Group to gain deeper insights into what our brands need and love. By joining this group, you can provide valuable feedback and participate in discussions that shape the future of The Folklore platform. We’ve already received great feedback and these conversations will help us continue building features that truly benefit you.
Our product team is working on some amazing new features that will make it easier than ever for brands and buyers to navigate the platform. Here’s a sneak peek at what’s coming soon:
Shopify Integration
Get ready for seamless store syncing, improved product management, and faster order updates. We are strengthening our Shopify integration to allow brands to sync their stores with ease, optimizing product management and order updates. Stay tuned for a smoother, more integrated selling experience.
Guest Checkout
We’re simplifying the checkout process with a guest option, enhancing the user experience for first-time and casual shoppers, making it easier for them to complete their purchases without the need to create an account.
Klaviyo & Pipedrive Integrations
Unlock the power of Klaviyo’s email marketing tools for personalized customer experiences and Pipedrive for streamlined CRM processes. These integrations will help you build stronger brand relationships and enhance sales tracking, making your marketing efforts more effective and efficient.
As our community grows, we invite you to join our exclusive WhatsApp group—a space for member brands to connect, share insights, and collaborate. This group offers a unique chance to engage directly with other brand owners, including the latest additions, and to build relationships that fuel mutual growth.
The Folklore is empowering brands to grow faster, save more, and sell globally through easy-to-use commerce, dropship, and shipping technology.
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