The Folklore 50 Africa: Five African Media Innovators Shaping Global Style and Storytelling

From glossy print magazines to sharp digital platforms and immersive visual worlds, these five creatives are redefining what African media looks like — and what it can do. With a bold commitment to storytelling, they are expanding the narratives around African fashion, identity, and influence, both at home and on the global stage.

As part of The Folklore 50 Africa, we are proud to honor five trailblazers in the media space whose platforms and perspectives continue to inspire, inform, and shift culture.

Idelle Taye – Founder, Guzangs (Cameroon)
A journalist, creative director, and cultural commentator, Idelle Taye founded Guzangs to spotlight Cameroonian youth, fashion, and culture. The platform blends sharp editorial insight with powerful imagery — celebrating the vibrancy of Central Africa's creative scene.

Ekuban Emmanuel – Founder, Debonair Afrik (Ghana)
As the visionary behind Debonair Afrik, Ekuban Emmanuel (aka Nuel Bans) has built a digital and experiential media empire that showcases African fashion excellence. With events like Style Lounge, his work bridges content, community, and creativity.

Trevor Stuurman – Founder, The Manor (South Africa)
One of South Africa’s most recognizable visual voices, Trevor Stuurman’s The Manor is more than a creative studio — it’s a hub for visual storytelling that amplifies African aesthetics with global appeal.

Richmond Orlando – Founder, Manju Journal (Ghana)
With a sharp editorial lens and commitment to elevating underrepresented voices, Manju Journal is a platform founded by Richmond Orlando Mensah that fuses fashion, art, and cultural commentary into a thoughtful and boundary-pushing body of work.

Claudia Lumor – Founder, Glitz Africa (Ghana)
Through Glitz Africa, Claudia Lumor has cultivated a powerhouse media brand that celebrates African excellence in fashion, business, and beyond. From glossy magazines to the annual Glitz Style Awards, her platform defines luxury and leadership in modern Africa.

Why These Media Leaders Matter

In a world saturated with content, these leaders are creating media that means something. Their work doesn’t just report trends — it sets them. Each of them is changing how we document and define African creativity.

The Folklore is proud to spotlight these five media visionaries whose work continues to inform, influence, and inspire across industries.