The Folklore 50 Africa: 5 Photographers Capturing Africa’s Creative Pulse

Photography in Africa is more than visual documentation — it’s resistance, celebration, and reclamation. Behind the lens, a new generation of African photographers is shaping how we see the continent and ourselves — crafting images that reflect truth, power, and beauty.

As part of The Folklore 50 Africa, we’re proud to honor five visionary photographers whose work spans fashion, portraiture, documentary, and fine art. These image-makers don’t just take pictures — they create cultural artifacts, shaping global perception and preserving the rich diversity of African identity.

Ruth Ginika Ossai – Nigeria

Ruth Ginika Ossai's work radiates pride and playfulness. Through her bold, studio-style portraits — often featuring colorful backdrops and local communities — she celebrates Nigerian youth, heritage, and joy. Her images have graced global campaigns for Kenzo, Gucci, and i-D, yet remain deeply rooted in home.

David Nana Opoku Ansah – Ghana/UK

Known for his moody lighting and cinematic framing, David Nana Opoku Ansah brings a soulful intimacy to editorial and narrative work. He has shot for Beyoncé’s Black Is King, Vogue, and The New York Times, blending Ghanaian heritage with contemporary visual storytelling.

Imraan Christian – South Africa

An activist and multi-disciplinary artist, Imraan Christian’s photography blends raw documentation with dreamlike spirituality. Whether capturing protests or fashion, his work centers truth, trauma, and healing — offering a voice to the voiceless through light and shadow.

Karima Maruan – Morocco

Karima Maruan’s photography is delicate and intentional, often focusing on Moroccan architecture, interiors, and heritage. Her quiet lens invites stillness and reflection, highlighting the textures, colors, and quiet strength of everyday life.

Maganga Mwagogo – Kenya

A fashion-forward force, Maganga Mwagogo is known for his editorial sharpness and polished visual style. His work challenges Eurocentric norms, highlighting Black beauty and elegance with precision and artistry. He has worked with brands like Nataal, Industrie Africa, and ELLE.

Why These Photographers Matter

Each of these photographers is rewriting the visual language of African identity. Their work transcends trend — offering instead a powerful and personal reflection of culture, community, and imagination. With every frame, they’re telling stories the world needs to see.

The Folklore is proud to celebrate these image-makers as part of The Folklore 50 Africa — a curated honor roll spotlighting the founders, designers, artists, and visionaries shaping the future of African fashion and culture.