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Catch up on everything that happened in June at The Folklore—from inspiring mixers in New York and London to powerful insights on international duties, exciting product updates like Shopify and WooCommerce integration, and member brand spotlights including Lavish, Outterspace, and pet brand Ferōz.
June was a month full of energy, inspiration, and meaningful progress for The Folklore community. From packed mixers in New York and London to exciting new product features and inspiring member brand moments, here's a look back at everything we accomplished—together.
We’re still energized from meeting this amazing group of designers, founders, and industry insiders who showed up with purpose.
The atmosphere was open, welcoming, and deeply inspiring. From sharing wins and challenges to swapping real-world tips, it was a reminder of the power of community when it’s built with intention.
These mixers are more than events—they’re spaces to connect, learn, and support one another on the journey of building something meaningful.
We’re proud to support you—and grateful for the ways you continue to support The Folklore too.Here’s to growing, creating, and thriving together.
📸 Click here to see photos from the event »
London, what a night—and now, the photo receipts are in! 📸✨
From the first hello to the final cheers, the London Brand Mixer brought together some of the city’s most inspiring independent brands, creatives, and entrepreneurs.
The energy? Impeccable.
The conversations? Honest, open, and unforgettable.
The community? Exactly what we hoped for—and more.
Thank you to everyone who joined us, shared their story, and reminded us why we do what we do. These moments matter—and this is just the beginning. 🔥
📸 See the photos from London »
Understanding How International Duties Impact Your Brand
Hosted by The Folklore’s Nnenna and led by global trade expert Karen King, Founder and CEO of Frontera Global Advisory, this insightful session broke down complex customs and tariffs into actionable guidance for global brands.
Key takeaways included:
Customs duties and tariffs are essentially the same: taxes on imported goods.
Every product has a 10-digit classification code used to determine duty rates.
Where you manufacture matters—two similar factories in different countries can result in very different landed costs.
This kind of education is vital for brands that sell or produce internationally.
The Folklore Connect now integrates directly with Shopify and WooCommerce—making it easier than ever to scale your wholesale business.
With just a few clicks, you can:
✅ Sync your product catalog
✅ Manage your inventory in one place
✅ Get discovered by global retailers on The Folklore Connect
🔗 Learn how to connect Shopify »
🔗 Learn how to connect WooCommerce »
Shipping just got smarter.
With our newest feature, you can now:
✅ Save up to 70% on international shipping
✅ Get real-time quotes from DHL, UPS, FedEx, USPS & Canada Post
✅ Instantly generate and download shipping labels
✅ Use built-in smart tracking links
✅ Manage all shipping directly in your dashboard
This is shipping that fuels your growth—not holds it back.
Our brand member Lavish held a 2-day pop-up in New York where customers got to experience their luxurious fabrics and stunning silhouettes in person. The atmosphere was as elevated as their designs—full of style, energy, and excitement.
📲 Follow Lavish on Instagram »
In London, Outterspace delivered an unforgettable experience. The pop-up was electric, filled with fans of the brand’s luxury streetwear and buzzing with community and creativity.
📲 Follow Outterspace on Instagram »
Meet Ferōz, Colombia’s leading luxury pet brand and a standout example of how fashion, culture, and sustainability can intersect.
Founded in 2016, Ferōz reflects the personal style of pet owners while championing slow fashion, eco-friendly materials, and fair trade partnerships with indigenous artisans. They’re not just making pet accessories—they’re making a difference.
To our Members:
We hope you're taking advantage of all the new features, exclusive events, and educational content available with your subscription. Have questions or want help maximizing your membership? Email us at brands@thefolklore.com.
Not a member yet?
Now’s the perfect time to join. With tools like Shopify/WooCommerce integration, instant shipping quotes and label creation, plus AI-powered listing optimization, we’re giving brands everything they need to grow.
✨ Learn more and join The Folklore »
Let’s keep building—together.
The Folklore is empowering brands to grow faster, save more, and sell globally through easy-to-use commerce, dropship, and shipping technology.
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