Edina, United States
Designed for the Woman Who Never Stops In 2018, Amy Schmitz brought home a Saint Bernard puppy named Alice — and realized no handbag on the market could keep up with motherhood, or with her. So she designed one herself. BeAlice is built on the belief that women deserve accessories as dynamic as their lives. Every bag transforms to match the day — a crossbody for errands, a tote for travel, a shoulder bag for the office, a clutch for evening. One bag, endless possibilities. In 2025, Amy welcomed Becky Geyer as her business partner, and together they design and handcraft every piece in Minnesota — women-owned, made in the USA, and produced in small batches. BeAlice is a reminder that a woman can be bold and graceful, practical and polished, all at once. Because the woman who does it all deserves a bag that does the same
