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My Folklore

Discover the latest trends, new brands to know, designer interviews and industry news

Fashion Capital: How Johannesburg Became the Center of South African Fashion

Kicking off today, the 25th edition of the South African Fashion Week takes place at the Mall of Africa in Johannesburg. The th...
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The Edit: Ethically Sourced Jewelry
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The Edit: Ethically Sourced Jewelry Making a Statement with Sustainability

Discover our curated selection of responsibly crafted accessories from brands that champion sustainability and craftsmanship
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Eloli: The Cameroonian Brand Rooted in African Heritage

Eloli: The Cameroonian Brand Rooted in African Heritage

The award-winning luxury brand uses colors, textures and patterns to blend African aesthetics with modern designs that resonate...
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The Edit: 5 Clean Beauty Brands that Champion Purposeful Ingredients

The Edit: 5 Clean Beauty Brands That Champion Purposeful Ingredients

Discover diverse brands leading the way in clean beauty by setting high standards for transparency, ethical sourcing, and susta...
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Brand Spotlight: FANG NYC on The Folklore Shop

FANG NYC Is the Gender-Expansive Fashion Brand Redefining Style for Every Identity

The New York brand is shaping gender-inclusive fashion with bold, comfortable designs that challenge traditional norms and cele...
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Afrique KOD’s Sustainable Beaded Bags Are a Celebration of African Artistry

Afrique KOD’s Sustainable Beaded Bags Are a Celebration of African Artistry

The handmade bags are designed to reflect the diversity of African heritage while empowering artisans and promoting sustainability
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Zena Ziora: Where Luxury Footwear Meets Empowerment and Craftsmanship

Zena Ziora: Where Luxury Footwear Meets Empowerment and Craftsmanship

Founder Chiso Osuji speaks on empowering women through bold, statement footwear meticulously crafted for elegance and lasting q...
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Outterspace Integrated Luxury: The Nigerian Streetwear Brand Making Waves in Global Fashion

Outterspace Integrated Luxury: The Nigerian Streetwear Brand With Global Appeal

Discover Outterspace Integrated Luxury, the Lagos-based streetwear brand celebrated for its blend of Afro-centric designs and l...
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Top Picks From The Folklore’s Founder to Elevate Your Wardrobe

Top Picks From The Folklore’s Founder to Elevate Your Wardrobe

If you’re looking to invest in fashion that’s both stylish and meaningful, these selections from The Folklore Shop are a perfec...
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