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My Folklore

Discover the latest trends, new brands to know, designer interviews and industry news

5 Must-Know Nigerian Brands Making Waves in Fashion

The Edit: 5 Must-Know Nigerian Brands Making Waves in Fashion

From resort-ready dresses to artisanal handbags and elegant jewelry, these brands offer diverse products that highlight the beauty of African creativity
Why Inola Ojen Is the “It” Designer Shoe Brand You Need in Your Wardrobe

Why Inola Ojen Is the “It” Designer Shoe Brand You Need in Your Wardrobe

With designs that blend functionality, comfort, and style, the US brand offers shoes for fashion-forward individuals
On Trend: Must-Have Denim Pieces from Untourage The Label

On Trend: Must-Have Denim Pieces from Untourage The Label

Known for its unconventional aesthetic, Untourage The Label merges classic denim silhouettes with bold treatments to create designs that are right on trend
How It’s Made: Turkish Accessories Brand K’ai & Vrosi’s Woven Bags

How It’s Made: Turkish Accessories Brand K’ai & Vrosi’s Woven Bags

Get an insight into the materials, craftsmanship and processes that go into creating the handmade products
The Edit: Latinx-Owned Brands to Know This

The Edit: 4 Latinx-Owned Brands to Know This Hispanic Heritage Month

Discover and shop a lineup of Latinx-owned brands across women’s fashion, hair care, and kid’s clothing that celebrate culture and heritage
The Q&A: K’era Morgan of k-apostrophe

The Q&A: k-apostrophe’s K’era Morgan on Embracing Art for the Everyday

Discover how the artist turns her vibrant paintings into unique home décor
A Message From the CEO

A Message From the CEO

As The Folklore Shop launches, CEO Amira Rasool shares our mission to connect sustainable, diverse, and innovative brands with conscious consumers