Cart
Your cart is empty
Our mission is to empower the next generation of brands to better manage their business operations and support their global growth ambitions.
The Folklore is a platform empowering small brands to grow faster, save more, and sell globally through the power of commerce technology. We provide emerging brands with software and marketplace tools to better transact with global customers; enabling them to seamlessly receive and manage wholesale and consumer orders, process and receive global payments, ship products and supplies at steeply discounted rates.
Our technology solutions empower brands to better connect with global consumers, retailers and service providers who are eager to find simple solutions to the difficulties of cross border transactions. We were created to serve fashion, beauty, home, kids, and lifestyle brands that have global growth ambitions and the drive to match, but have lacked affordable, easy-to-use solutions and the support to propel them forward in this competitive global market.
More than offering technology, we provide brands with access to a global community and educational resources designed to support their business journey from the idea staged through the growth stage. We offer brands the opportunity to grow their network and meet fellow entrepreneurs through our members only digital channels and global events, while also providing exclusive business guides, webinars, and mentorship opportunities.
The Folklore is leading a movement to put the power of global commerce in the hands of small brands with big ambitions.
The Folklore provides emerging brands with software and marketplace tools to better transact with global customers; enabling them to seamlessly receive and manage wholesale and consumer orders, process and receive global payments, ship products and supplies at steeply discounted rates.
The Folklore Shop is the e-commerce destination for retailers around the world to discover fashion, beauty, home & lifestyle products from global brands and shop according to their values to support sustainable, diverse, and innovative independent brands.
The Folklore Source is a talent marketplace helping brands find and hire vetted global freelancers and manufacturers, while supplying service providers with new client leads.
About Amira Rasool
I am a former writer and fashion editor that has worked with top global publications, including TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD. I previously contributed to these publications as a writer or through working in their fashion departments.
Outside of work, I’m a passionate Black history scholar. I attended Rutgers University where I received my Bachelor’s degree in African American and African Studies. I later earned a Master of Philosophy in African Studies from the University of Cape Town.
Moved to Cape Town, South Africa to better understand the problems brands were having and develop the business plan, while pursuing my master’s degree at UCT.
Traveled Africa visiting Nigeria, Kenya, and Ghana to do research & develop relationships. I was writing articles about the design scene for publications.
Launched The Folklore as multi-brand e-commerce site with 20 brands from Africa and the diaspora in fashion, beauty, & home. Packed & shipped orders myself! I thought of the idea for The Folklore after taking my first trip to South Africa. Discovered amazing brands & wanted to find a way to economically empower them.
Raised our first round of venture capital funding after closing a $1.7M pre-seed investment. Hired our first full time employees.
Showing a deep love, care, and passion for the people we serve and the impact our work is doing to change lives.
Being trustworthy and reliable by taking ownership of commitments and delivering high-quality work on time.
Finding new ways of thinking, learning, and doing that is bold, innovative, and goes beyond traditional methods.
Owning your responsibilities, and the actions you take and decisions you make that result in positive or negative outcomes.
Constantly collaborating and overly communicating with team members to solve problems and achieve company goals.
Go above and beyond requirements and expectations to achieve the highest quality results that you can be proud of.
