Porto, Portugal
The Rad Black Kids was established in 2014 with durable, weather resistant (inspired by womens' purses) longboards as the initial product offering. As time went by, and longboards flew off the shelves The Rad Black Kids took the same principles of quality, durability and longevity, and applied them to our first clothing collection in 2015. The founder felt as though the garments could tell stories from his home country of Zimbabwe, and stories of Africans in the diaspora. Each piece could be an "soldier" on this crusade of shattering monoliths. The Rad Black Kids has now evolved to a brand that is not only better at narrative based product design, but all our products are made with care, currently in Portugal. Sustainability and reduction of carbon emissions are paramount to The Rad Black Kids. We have been planting a tree for every product we sell since our inception in 2014.
