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The Folklore 50 Wraps with Bold Stories and Bright Futures Celebrating 50 African Changemakers

The Folklore 50 Africa campaign has wrapped! Over the past few weeks, we’ve highlighted 50 creatives and founders shaping the future of African fashion, beauty, media, and entrepreneurship. Catch up on the stories and impact behind the names, category by category.

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The Folklore 50 Wraps with Bold Stories and Bright Futures Celebrating 50 African Changemakers
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How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World
Member Stories

How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

Meet the retailer behind the independent online store that specializes in artisanal African-made designs.
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In Conversation With Samiat Salami of Lifestyle Brand Oya Abeó
Member Stories

In Conversation With Samiat Salami of Lifestyle Brand Oya Abeó

The creative director talks to The Folklore ahead of her participation in the Connect Home & Beauty Market.
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The Folklore Connect Launches V.BELLAN at Online Retailer Revolve
Member Stories

The Folklore Connect Launches V.BELLAN at Online Retailer Revolve

The New York-based jewelry brand is now available at online retailer Revolve.
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How It’s Made: Mia Mélange Handcrafted Baskets
Member Stories

How It’s Made: Mia Mélange Handcrafted Baskets

The materials, skills, and processes that go into creating the South African brand’s unique designs.
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New to Connect: 5 Women-Founded Brands to Know on International Women’s Day
Member Stories

New to Connect: 5 Women-Founded Brands to Know on International Women’s Day

For International Women’s Day, we shine a spotlight on five women-owned brands new to Connect.
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How These 5 Independent Retailers Champion Clean Beauty and Artisanal Home Goods
Industry Insights

How These 5 Independent Retailers Champion Clean Beauty and Artisanal Home Goods

This article highlights five sustainable retailers and their practives.
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Nordstrom Partners With The Folklore Group to Connect With Black-Owned Brands
Member Stories

Nordstrom Partners With The Folklore Group to Connect With Black-Owned Brands

Nordstrom will continue to grow its assortment of diverse brands through The Folklore Connect.
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The Curation: 5 Black-Owned Accessories Brands to Know This Season
Industry Insights

The Curation: 5 Black-Owned Accessories Brands to Know This Season

Get to know the diverse brands putting their unique stamps on the accessories space.
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Nigerian Brand BLOKE Among Semi-Finalists of LVMH Prize 2023
Industry Insights

Nigerian Brand BLOKE Among Semi-Finalists of LVMH Prize 2023

The Lagos-based brand by Faith Oluwajimi is known for its genderless collections.
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