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https://thefolklore.com/blogs/my-folklore/five-must-know-nigerian-fashion-accessories-jewelry-brands 2024-09-30T10:20:56-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/TE_Seta.jpg?v=1727704479 The Edit: 5 Must-Know Nigerian Brands Making Waves in Fashion 5 Must-Know Nigerian Brands Making Waves in Fashion https://thefolklore.com/blogs/my-folklore/nigerian-black-owned-brand-refine-studios-affordable-jewelry-for-women 2024-10-02T04:08:07-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/TE_Refine.jpg?v=1727704672 Refine Studios: The Jewelry Brand Redefining Affordable Luxury https://thefolklore.com/blogs/my-folklore/founder-edit-clothing-accessories-shoe-picks 2024-10-03T04:43:48-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/founder-edit-v2.png?v=1727856688 Top Picks From The Folklore’s Founder to Elevate Your Wardrobe https://thefolklore.com/blogs/my-folklore/nigerian-streetwear-brand-outterspace-integrated-luxury 2024-10-12T07:16:04-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/BS_Outterspace.jpg?v=1728730658 Outterspace Integrated Luxury: The Nigerian Streetwear Brand With Global Appeal Outterspace Integrated Luxury: The Nigerian Streetwear Brand Making Waves in Global Fashion https://thefolklore.com/blogs/my-folklore/zena-ziora-founder-interview-luxury-shoes-craftsmanship 2024-10-24T11:57:08-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/ZZ_Lady_A_white.jpg?v=1729271654 Zena Ziora: Where Luxury Footwear Meets Empowerment and Craftsmanship https://thefolklore.com/blogs/my-folklore/nigerian-accessories-brand-afrique-kod-handmade-beaded-bags 2024-10-24T15:16:19-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/BS_Afrique_KOD_new.png?v=1729797379 Afrique KOD’s Sustainable Beaded Bags Are a Celebration of African Artistry Afrique KOD’s Sustainable Beaded Bags Are a Celebration of African Artistry https://thefolklore.com/blogs/my-folklore/brand-spotlight-fang-nyc-gender-neutral-fashion-asian-owned 2024-11-12T13:39:24-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/FANG_NYC.jpg?v=1730949054 FANG NYC Is the Gender-Expansive Fashion Brand Redefining Style for Every Identity Brand Spotlight: FANG NYC on The Folklore Shop https://thefolklore.com/blogs/my-folklore/five-diverse-clean-beauty-skincare-brands-purposeful-ingredients 2024-11-12T10:05:31-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/She_Biology_face_cream.jpg?v=1731357736 The Edit: 5 Clean Beauty Brands That Champion Purposeful Ingredients The Edit: 5 Clean Beauty Brands that Champion Purposeful Ingredients https://thefolklore.com/blogs/my-folklore/cameroon-fashion-brand-eloli-african-heritage 2024-12-20T16:32:22-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Eloli_opener.jpg?v=1732201453 Eloli: The Cameroonian Brand Rooted in African Heritage 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https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Screenshot_2025-04-23_at_1.36.18_PM_6e09e515-a05c-40ef-86ea-df3688eb1a91.png?v=1745606692 Marketing Expert Temilola Agbede Breaks Down Social Media Growth for Small Businesses https://thefolklore.com/blogs/the-folklore-edit/everything-that-happend-at-the-folklore-this-april-4 2025-11-20T23:06:15-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/1Y7A9370_143bfb34-786a-4784-a2b8-7a9d578c7b91.jpg?v=1746033743 Everything That Happened at The Folklore This April https://thefolklore.com/blogs/the-folklore-edit/inside-our-d-c-brand-mixer-5 2025-04-29T14:31:23-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Screenshot_2025-04-29_at_2.14.00_PM.png?v=1745951483 Scenes from Our D.C. Brand Mixer: A Night of Connection in the Capital https://thefolklore.com/blogs/the-folklore-edit/five-african-accessories-designers-redefining-the-power-of-statement-pieces-1 2025-11-20T23:25:30-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_Accessory_87bb48e4-5902-4ca6-a348-2179079e3ea1.png?v=1747931323 The Folklore 50 Africa: Accessories Designers Making Statement Pieces https://thefolklore.com/blogs/the-folklore-edit/fruche-channels-black-dandyism-in-styles-that-echo-the-2025-met-gala-theme 2025-05-05T08:44:36-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/8_520a5a3a-2142-49c6-86f3-59a44bbe8d37.png?v=1746449076 Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme https://thefolklore.com/blogs/the-folklore-edit/announcing-the-folklore-50-africa-a-new-chapter-in-creative-excellence 2025-11-20T23:25:30-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_1080_x_1080_px_-2.png?v=1747847161 Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence https://thefolklore.com/blogs/the-folklore-edit/the-folklore-50-africa-spotlight-on-womenswear-designers 2025-11-20T23:25:30-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_Women_s_wear.png?v=1763697419 The Folklore 50 Africa: Spotlight on Womenswear Designers Elevating Women's Fashion Collage featuring the five womenswear designers selected for The Folklore 50 Africa campaign, representing African fashion innovation and creative leadership. https://thefolklore.com/blogs/the-folklore-edit/menswear-designers-reshaping-the-narrative 2025-11-20T23:25:30-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_Menswear-2_copy.png?v=1763697322 The Folklore 50 Africa: Menswear Designers Elevating Men's Fashion Globally Collage of five influential African menswear designers featured in The Folklore 50 Africa: Lukhanyo Mdingi, Wanda Lephoto, Laduma Ngxokolo, Rich Mnisi, and Ifeanyi Nwune, each celebrated for fusing heritage and innovation in fashion. https://thefolklore.com/blogs/the-folklore-edit/elevated-spaces-rooted-stories-5-brands-reimagining-african-interiors-1 2025-11-20T23:25:30-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_Home-3_c3b5dbee-5209-460f-8e5e-d6965d98c454.png?v=1763697199 The Folklore 50 Africa: 5 Brands Reimagining African Interiors & Home Design Collage of five African interior brands from The Folklore 50 Africa: minimalist wood furniture from Studio Badge, Moroccan candles by Côté Bougie, textile art from Something Good Studio, vibrant chairs by ile ila, and handcrafted ceramics by Jade Paton. https://thefolklore.com/blogs/the-folklore-edit/change-for-good-five-creatives-shaping-a-more-equitable-african-fashion-future-1 2025-11-20T23:25:29-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Copy_of_Folklore50_Home_e1971bc3-598a-43bc-86cf-af3ac235be8f.jpg?v=1763697237 The Folklore 50 Africa: Five Creatives Shaping a More Equitable African Fashion Future https://thefolklore.com/blogs/the-folklore-edit/the-folklore-50-africa-beauty-founders-who-are-redefining-ritual-and-radiance 2025-11-20T23:25:30-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_Beauty_7a4d8121-b7d3-4b64-8502-dc83cb1a84f7.png?v=1748067521 The Folklore 50 Africa: Beauty Founders Who Are Redefining Ritual and Radiance Collage featuring five African beauty founders from The Folklore 50 Africa, including the creators of Arami Essentials, 54 Thrones, R&R Skincare, Skin Gourmet, and Suki Suki Naturals — each known for clean, culturally rooted skincare innovations. https://thefolklore.com/blogs/the-folklore-edit/the-folklore-50-africa-5-stylists-defining-african-fashion-s-visual-language 2025-11-20T23:25:29-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_Sylists.png?v=1748279711 The Folklore 50 Africa: 5 Stylists Defining African Fashion’s Visual Language Collage of African stylists Daniel Obasi, Tee Dosunmu, Bee Diamondhead, Tandekile Mkize, and Amy Zama, recognized as part of The Folklore 50 Africa for their visual storytelling and influence on fashion culture. https://thefolklore.com/blogs/the-folklore-edit/the-folklore-50-africa-5-photographers-capturing-africa-s-creative-pulse 2025-11-20T23:25:29-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_Photographers-2_bb6937b3-4994-4b75-9acb-5183cb88be3c.png?v=1748241147 The Folklore 50 Africa: 5 Photographers Capturing Africa’s Creative Pulse Collage of African photographers Ruth Ginika Ossai, David Nana Opoku Ansah, Imraan Christian, Karima Maruan, and Maganga Mwagogo, honored as part of The Folklore 50 Africa for their visionary storytelling and visual impact. https://thefolklore.com/blogs/the-folklore-edit/the-folklore-50-africa-five-african-media-innovators-shaping-global-style-and-storytelling 2025-11-20T23:25:29-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Copy_of_Copy_of_Folklore50_Home_bc7c5e7b-223c-4a40-8228-364e2bc9ddf6.png?v=1748355115 The Folklore 50 Africa: Five African Media Innovators Shaping Global Style and Storytelling https://thefolklore.com/blogs/the-folklore-edit/the-folklore-50-africa-entrepreneurs-shaping-the-future-of-african-creativity-and-commerce 2025-11-20T23:25:29-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_Enrepreneurs.png?v=1763697509 The Folklore 50 Africa: Entrepreneurs Shaping African Creativity and Commerce African tech entrepreneurs in the fashion industry https://thefolklore.com/blogs/the-folklore-edit/the-folklore-50-wraps-with-bold-stories-and-bright-futures-celebrating-50-african-changemakers 2025-11-20T23:25:29-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore50_wrap_up_image.png?v=1763697474 The Folklore 50 Wraps: Celebrating 50 African Change Makers A collage of portraits featuring select honorees from The Folklore 50 Africa campaign, including designers, stylists, entrepreneurs, and creatives from across the continent. https://thefolklore.com/blogs/the-folklore-edit/the-folklore-launches-brands-on-nordstrom-marketplace 2025-05-29T11:48:53-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Screen_Shot_2025-05-29_at_11.40.47_AM.png?v=1748533733 The Folklore Launches First 8 Brands on Nordstrom Marketplace The Folklore dropshipping helps small brands launch on Nordstrom marketplace https://thefolklore.com/blogs/the-folklore-edit/5-grants-and-funding-opportunities-for-small-businesses-this-summer 2025-11-20T23:02:27-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore_June_Creative_aeefa3c1-aa50-4917-9747-2d32c6da7910.png?v=1763697747 5 Grants and Funding Opportunities for Small Businesses This Summer Monthly grants and funding opportunities roundup – text-only graphic highlighting available small business funding resources. https://thefolklore.com/blogs/the-folklore-edit/why-your-e-commerce-brand-needs-a-dedicated-wholesale-storefront-and-how-the-folklore-makes-it-easy 2025-11-20T22:50:24-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore_June_Creative_940_x_940_px_-2.png?v=1763697024 Why Your Brand Needs a Dedicated Wholesale Storefront And How The Folklore Helps Retail store interior with clothing racks and stylish apparel on display. Overlaid text reads: “Why your brand needs a wholesale storefront to scale in 2025 – Key insights for emerging brands looking to expand into wholesale. https://thefolklore.com/blogs/my-folklore/june-community-wrap-up-events-product-launches-amp-featured-brands 2025-07-10T00:14:34-04:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Folklore_June_Creative_940_x_940_px_-9.png?v=1752120874 June Community Wrap-Up: Events, Product Launches & Featured Brands A group of diverse women entrepreneurs and creatives at an event hosted by The Folklore are having an intimate and supportive conversation. Text on the image reads, "Yes, You Can Sit With Us" and "Real support. No gatekeeping." https://thefolklore.com/blogs/the-folklore-edit/introducing-the-folklore-x-dia-co 2025-11-20T22:49:07-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/1_005a5541-c1a5-4014-940e-d1651546174e.png?v=1763696947 Sell Plus Size Fashion on Dia & Co with The Folklore's Multi-Channel Selling Tool Multi-channel selling through The Folklore https://thefolklore.com/blogs/the-folklore-edit/case-study-nuancenook-scale-globally-with-the-folklore 2025-11-20T22:45:19-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Screenshot_2025-10-08_at_11.09.29_PM_d03bfa7a-95ac-4f69-a5f6-4ab7f88bb6ff.png?v=1763696719 How The Folklore Helped NuanceNook Scale Globally With An International Storefront https://thefolklore.com/blogs/the-folklore-edit/atl-brand-mixer-an-evening-of-stories-ambition-and-bold-ideas 2025-11-20T22:46:57-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/DSC_0079_d8625fc3-004a-4751-aef3-0e071508b2f7.jpg?v=1763696817 The Folklore's ATL Brand Mixer: An Evening of Stories, Ambition, and Bold Ideas Amira Rasool, founder and CEO of The Folklore https://thefolklore.com/blogs/the-folklore-edit/blogs-the-folklore-edit-case-study-tribal-eyes-scale-with-the-folklore 2025-11-20T22:39:25-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Untitled_design_14_69ad4cd9-da75-47c0-aa2f-3968a605a581.png?v=1763696365 How Tribal Eyes Scaled Globally with The Folklore’s AI and Multi-Channel Selling Tools https://thefolklore.com/blogs/the-folklore-edit/nordstrom-hispanic-heritage-month-pop-up-series 2025-11-20T22:41:09-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Copy_of_Hispanic_Heritage_1_36d550ea-0d12-4173-aeb0-207ae773ec1a.gif?v=1763696469 Nordstrom x The Folklore Hispanic Heritage Month Cocktail Event in New York City Nordstrom Hispanic Heritage Month Cocktail Event in NYC hosted by The Folklore https://thefolklore.com/blogs/the-folklore-edit/importance-of-knowing-and-growing-conversion-rates 2025-11-20T22:39:57-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Untitled_design_16_d0f78b19-d0b4-4c5f-9011-2176cfb46c21.png?v=1763696397 Why Knowing Your Order Conversion Rate is Key to Growing Your Brand's E-Commerce Sales Example of a conversion rate https://thefolklore.com/blogs/the-folklore-edit/case-study-april-and-alex-shipping-savings 2025-11-20T22:34:12-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_2.png?v=1763696052 How April & Alex Reduced International Shipping Costs by Nearly 40% with The Folklore Creative Director of April & Alex, Didi Akinyelure https://thefolklore.com/blogs/the-folklore-edit/skin-gourmet-clean-beauty-global-expansion 2025-11-20T22:40:26-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_4033428d-41cb-41cd-af0a-e17ed34260af.png?v=1763696426 Skin Gourmet Is Redefining Clean Beauty and Selling On Global Marketplaces with The Folklore Skin Gourmet https://thefolklore.com/blogs/the-folklore-edit/the-importance-of-selling-on-tiktok 2025-11-20T22:33:49-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_fc48eeaa-e332-4b3e-8aa3-73bce8cd1325.png?v=1763696029 Why Selling on TikTok Shop Matters for Brands and How To Do It Outside of the U.S. TikTok Shop https://thefolklore.com/blogs/the-folklore-edit/new-and-improved-ai-product-optimization-tools-beta 2025-11-20T22:36:15-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_1.png?v=1763696175 Introducing The Folklore's AI Product Image and Description Creation Tools AI image generation through The Folklore https://thefolklore.com/blogs/the-folklore-edit/brands-shopify-collective-faire-integration 2025-11-20T22:26:18-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_17.png?v=1763695578 The Folklore’s Faire + Shopify Collective Integration Helps Brands Boost Retailer Visibility Faire and Shopify Collective on The Folklore's Multi-Channel Selling Platform https://thefolklore.com/blogs/the-folklore-edit/blmai-the-folklore-shoppe-object-black-owned-design-brands 2025-11-20T22:36:40-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/Photo_Aug_05_2025_2_43_43_PM.jpg?v=1763696200 Shoppe Object x The Folklore's BLMAI Is Back To Support Black-Owned Home & Gift Brands https://thefolklore.com/blogs/the-folklore-edit/b 2025-11-20T22:27:37-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_14_513a1dcb-d559-43f8-9400-7fce76e0eeaf.png?v=1763695657 Inside The Folklore's October 2025 Brand Mixers in Miami, Chicago and Mexico City The Folklore Chicago Brand Mixer at Eskell https://thefolklore.com/blogs/the-folklore-edit/that-good-good-shea-nordstrom-case-study 2025-11-20T22:30:23-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_9.png?v=1763695823 How That Good Good Shea Brought Ghanaian Beauty to Nordstrom with The Folklore Woman pouring That Good Good Shea Body Wash on shoulder https://thefolklore.com/blogs/the-folklore-edit/3-new-tools-to-help-independent-brands-grow 2025-11-20T22:22:02-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_16_5ef76f47-75f6-43a1-99bc-af787bf22444.png?v=1763695322 The Folklore Launches 3 Powerful New Tools to Help Independent Brands Grow The Folklore Launches 3 Powerful New Tools to Help Independent Brands Grow https://thefolklore.com/blogs/the-folklore-edit/retailer-connect-independent-brand-tool 2025-11-20T22:21:49-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_14_87a479db-842f-4414-abcf-a8901fe49705.png?v=1763695309 Retailer Connect: The Smartest Way for Independent Brands to Reach Verified Retailers Retailer Connect: The Smartest Way for Independent Brands to Reach Verified Retailers https://thefolklore.com/blogs/the-folklore-edit/multi-channel-analytics-for-independent-brands 2025-11-20T22:21:12-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_13_573880c9-4765-42b9-84cc-9b55e34c1977.png?v=1763695272 Multi-Channel Analytics: The Folklore’s New Dashboard for Smarter Brand Insights Multi-Channel Analytics Dashboard on The Folklore https://thefolklore.com/blogs/the-folklore-edit/ai-social-media-content-creator-for-independent-brands 2025-11-20T22:21:32-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/WIP_15_0676ad10-cdef-4f31-84f0-7b980203a0f8.png?v=1763695292 Create Professional Images in Seconds with The Folklore’s AI Social Media Content Creator https://thefolklore.com/blogs/the-folklore-edit/how-to-pitch-to-retailers-as-a-brand 2025-11-24T21:19:20-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/1_545a9150-c449-40c0-9b8a-b8d0a791899f.png?v=1764037160 How to Pitch Your Brand to Retail Buyers The Right Way To Grow Your Wholesale Business How to pitch your brand's products to retailers for wholesale opportunities https://thefolklore.com/blogs/the-folklore-edit/sentient-case-study-sustainable-luxury 2025-11-21T13:47:30-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/thumbnail-uQ4SGDUBKZ5qcoP9yNgH_f84345ec-ad28-4f4b-959e-b1bf39617367.jpg?v=1763750850 How Mexican Sustainable Luxury Brand Sentient Uses The Folklore to Reach Global Sales Channels https://thefolklore.com/blogs/the-folklore-edit/5-things-every-brand-must-do-to-win-the-holiday-season 2025-11-20T22:23:11-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/6ae7be97-d69a-4cf2-8145-aaf2d6c28ed9.png?v=1763695391 5 Things Every Brand Must Do to Win the Holiday Season and Generate More Sales https://thefolklore.com/blogs/the-folklore-edit/how-to-understand-your-brands-analytics 2025-12-03T19:30:33-05:00 weekly https://cdn.shopify.com/s/files/1/0635/3344/9453/articles/1_594f4e87-b475-4eb7-bf3f-feaeb6ad4224.png?v=1764808233 How to Understand Your Brand’s Analytics and Why It Matters for Growing Your Sales